Jennifer Lopez is launching the “JLo” lifestyle channel on Triller today, where she will generate original and unique content on a regular basis surrounding music, beauty, fitness, and fashion. The JLo channel will debut the release of her highly anticipate music video “In the Morning” on the Triller app exclusively for 48 hours.
‘In The Morning’ video is a stunning abstract visualization of the struggle we face in our everyday lives. Her performance speaks to the greater challenges of love and heartache, in chaos and in tragedy, while delivering the message of self-love, hope, and metamorphosis.
“I’m always looking for innovative and modern ways to connect with my fans, and I am very happy to be able to work with Triller on this amazing new lifestyle channel,” says Jennifer Lopez. “Triller’s motto, ‘Where You Do You’ aligns perfectly with what I would like to share with my fans, and what a better way to start this exciting venture but with the exclusive release of my ‘In The Morning’ music video, which shares such an important message.”
“Triller remains true to its roots as we are always a music first app. Although we’re quickly expanding and becoming the go-to platform for talent from a variety of industries, we could not be more thrilled that Jennifer chose our platform and its users to see her video first. It is clear Jennifer believes in Triller and we’re ecstatic to welcome her into the family,” said Bobby Sarnevesht, Triller co-owner and executive chairman.
“JLo is an Icon and she transcends culture, she has solidified her own culture and her own trends. We couldn’t be more excited for her to share that magic with the Triller Family,” said Ryan Kavanaugh.
Lopez joins a long list of influencers and musical artists creating exclusive content for the platform, including, The D’Amelio family, including Charli, Dixie, Marc and Heidi, global soccer sensation Neymar Jr., and other entertainment icons further cementing Triller’s expansion. Additionally, Triller has recently partnered with beauty brands, NYX Professional Makeup and e.l.f. Cosmetics while its profile in the music industry is flourishing even further with top tier licensing partnerships with Warner Music Group, SONY Music Entertainment, and Universal Music Group.
Triller is an AI-driven music and social media experience bringing together creators, artists, and brands around the world. Powered by the motto “You Do You,” Triller allows users to create and share videos in mere seconds, backing them with custom music tracks using Mashtraxx editing technology. Celebrities like Alicia Keys, Cardi B, Chance the Rapper, Marshmello, Roddy Ricch, and Eminem regularly use the app to create their own original music videos, while Triller has attracted brands such as Pepsi, Chipotle, Manscaped, Boost Mobile, and more. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @triller on Instagram.