TV Ratings Friday, March 30th, 2018

"E ho'okō kuleana"" -- The ex-wife of the man who shot Danny comes to Oahu and reveals how Danny's protection during a dangerous domestic dispute when he was in New Jersey helped save her life. Also, Tani and Junior are assigned to walk the beat as uniformed officers for the day, and Adam is framed for the murder of the crime boss he has been tracking, on HAWAII FIVE-0, Friday, March 30 (9:00-10:00 PM, ET/PT) on the CBS Television Network. The episode was directed by series star Alex O'Loughlin. Jimmy Buffett returns as Frank Bama. Pictured L to R: Christine Ko as Jessie Nomura, Alex O'Loughlin as Steve McGarrett and Chi McBride as Lou Grover. Photo credit: Karen Neal/©2017 CBS Broadcasting, Inc. All Rights Reserved. ("E ho'okō kuleana" is Hawaiian for "To Do One's Duty")

TV Ratings 03/30/2018 – Consumers are changing with the times, and the same goes for us. As technology continues to evolve and media companies try new ways to attract viewers, understanding what consumers are watching—and what they’re watching on—is more important than ever. Today, viewing video is a personal and mobile experience—anytime and anywhere. This media fragmentation is both a challenge and an opportunity.

Our capabilities provide relevant metrics that are necessary to inform successful marketing and programming and drive continued growth. We measure more than 40 percent of the world’s viewing behavior—hundreds of channels, thousands of programs, and millions of viewers. This measurement breadth allows clients to plan programming and advertising for their ideal audience. That great lipstick ad you saw during your favorite reality show—that was no accident—it was informed by big data.

TV Ratings Friday, March 30th, 2018

TV Ratings 03/30/2018

Adults 18-49 Rating/Share
Viewers (Millions)
8 p.m. MacGyver (CBS) 0.8/4 6.38
Masterchef Junior (FOX) 0.8/4 3.04
Blindspot (NBC) 0.5/2 2.91
Once Upon A Time (ABC) 0.5/2 2.08
Dynasty (The CW) 0.3/1 0.99
9 p.m. Hawaii Five-0 (CBS) 1.0/4 7.69
9-1-1 (FOX) – Repeat 0.5/2 2.14
Agents Of SHIELD (ABC) 0.5/2 1.86
Taken (NBC) 0.3/1 2.12
Penn & Teller: Fool Us (The CW) – Repeat 0.2/1 0.96
10 p.m. Blue Bloods (CBS) 0.9/4 8.34
Dateline (NBC) 0.6/3 3.31
20/20 (ABC) 0.4/2 2.22


Electronic and proprietary metering technology is at the heart of Nielsen audience measurement. In addition to capturing what channels viewers are watching on each television set in the home, our meters can identify who is watching and when, including “time-shifted” viewing—the watching of recorded programming up to seven days after an original broadcast.

Chosen at random through proven methodology, Nielsen’s U.S. TV families represent a cross-section of representative homes throughout the country. We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. We also have TV set meters in many local markets, and we collect more than two million paper diaries from audiences across the country each year during “sweeps”—specific periods during the months of February, May, July and November. To measure video content viewed on mobile devices, we have expanded our panels to incorporate census-style data from third parties in order to capture the breadth and depth of consumer usage.

Nielsen delivers a constant, real-time stream of information, revealing tuning behavior during programs and commercials. We can tell clients which commercials are being watched, as well as which ones have the strongest engagement and impact. We analyze which position in the program or commercial block is most effective for a specific brand and which markets will create the best return on investment for brands.

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