Visuals are everything in today’s world. We all like to see and visualize complex ideas, as this can be a better way for us to understand what is being told and the message we are trying to receive and understand.
Infographics and data visualizations have become popular tools for marketers, with many finding that they are able to achieve a number of advantages when using stock photos. This is because they can help to add flair to any text and data that is provided, thus making them more appealing to the eye of those that are being targeted.
We have all been bombarded by long data and text in the past, and we know that it can be difficult to take on board without any imagery. The photos used can be a great way in which we are able to learn and soak in the information that is being provided.
Professionalism
Marketers have found that they can achieve a sense of professionalism when they use stock photos with the content they produce. The images that are possible to obtain can be of a high level of quality, which can then help enhance the infographics and data they provide to their clients and target audiences. With stock imagery, the content can look more cohesive, appealing to read, and more professional than when no imagery or unedited photos are used.
Conveys ideas quickly
With much of the world’s population being visual learners and able to look at images and decipher what is being told, stock photos have become paramount. They help readers to be able to understand complex data and messages without the need for an extensive explanation. With so many different stock photos now available through vast collections and libraries, it can be easier than ever to find an image that can convey the desired message, thus allowing the target audience to digest the information provided more quickly.
Saves time and cost
There is perhaps no greater benefit that stock photos can provide than providing the end user with the ability to save time and costs. With extensive libraries available to choose from across the internet, users can typically find whatever they need and be able to use it instantly. There is no longer a need to go out and create certain common or widespread images, thus saving time, while numerous stock photos are inexpensive, therefore saving costs that could be spent elsewhere.
Builds brand recognition
Branding is arguably everything in today’s business world. A firm’s reputation can solely be based on its brand, as everyone will immediately talk about it. Moreover, a brand’s image is what will typically capture attention and be known around the world. Think of some of the world’s biggest companies; their logos will instantly be recognized. They can help achieve and build brand recognition, as they can promote trustworthiness and a sense of professionalism. Additionally, consistent use of relevant stock photos can turn your marketing material into a more persuasive tool for your audience, and this can resonate better with your customers.
Increases engagement and social media shares
If posting an infographic or data visualizations on social media – which has become the norm in the digital era – then stock imagery can be a great way to enhance how successful it is once uploaded to the platforms of choice. They can help make the post stand out in a highly competitive space. This is because users are more likely to interact and engage with it, thus potentially sharing it with friends and others. In doing so, more people will see it, as greater exposure is achieved.
Verdict
In summary, creating eye-catching and engaging data visualizations is crucial in communicating complex ideas and data to audiences. Using photos adds visual appeal to texts and data, making them more accessible to audiences. Incorporating photos in infographics and data visualizations is a simple and effective way to communicate your message and add value to your content. It is hardly a surprise to see that so many companies and marketers are using them to achieve success, especially when considering each of the benefits and advantages outlined above.
FOUNDER & CHIEF CONTENT OFFICER | Founder and COO of Seat42F, a leading source of entertainment news, information, television and movie resources.
