Roku, Inc. (NASDAQ: ROKU) and WarnerMedia today announced an agreement to bring HBO Max to the Roku platform. Starting tomorrow, Dec. 17, Roku users will be able to download HBO Max from the Roku channel store and subscribe directly on their Roku device to access all of HBO Max, which includes 10,000 hours of curated premium storytelling from the iconic brands of HBO, Warner Bros., DC, Adult Swim and much more. For users who have already subscribed to HBO through their Roku devices, the HBO app will automatically update to become the HBO Max app, and they will be able to log in using their existing HBO credentials.
The highly anticipated WONDER WOMAN 1984 debuts in theaters and on HBO Max on Christmas Day and will be available to HBO Max subscribers on their Roku devices directly from their living rooms at no additional cost.
“We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands and blockbuster slate of direct to streaming theatrical releases to the Roku households with more than 100 million people that have made Roku the No. 1 TV streaming platform in America,” said Scott Rosenberg, Senior Vice President, Platform Business, Roku. “Reaching mutually beneficial agreements where Roku grows together with our partners is how we deliver an exceptional user experience at an incredible value for consumers and we are excited by the opportunity to deepen our longstanding relationship with the team at WarnerMedia.”
“HBO Max is an incredible product with an unparalleled content offering that puts the consumer at the center, and we’re thrilled that Roku users will be able to experience all the great stories HBO Max has to offer,” said Tony Goncalves, Chief Revenue Officer, WarnerMedia. “We’re breaking new ground in the months ahead, and we can’t wait to work with our longtime partners at Roku to build on our past successes and bring HBO Max’s best-in-class quality entertainment to Roku’s large and highly engaged audience.”
Beginning Dec. 17, Roku users can access all that HBO Max has to offer, including groundbreaking HBO original series like Game of Thrones and The Sopranos, to newer favorites like Lovecraft Country and The Undoing, award-winning specials and documentaries, and new movies every single week. Every episode of iconic TV shows like Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory are perfect for your next binge-watching session – and users can dive into a full slate of all-new originals including The Flight Attendant, Search Party and much more. In 2021, Roku users will have access to a full slate of Warner Bros. films that will debut on HBO Max in the U.S. concurrently with their theatrical releases, including The Matrix 4, Mortal Kombat, The Suicide Squad, and Space Jam: A New Legacy.
Roku users can get the new HBO Max channel or find it in the “New and Notable” and “Movies & TV” categories of the Roku channel store to add it to their Roku home screen. HBO Max uses Roku Pay, a fast and simple way to pay on Roku streaming devices. For users who have already subscribed to HBO through their Roku devices, the channel will automatically update to HBO Max. For additional details on how to subscribe to HBO Max on the Roku platform, visit go.roku.com/hbomax.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.
WarnerMedia is part of AT&T Inc. (NYSE:T).
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetise large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the content, benefits, features and availability of HBO Max on the Roku platform; trends related to the shift to TV streaming; and the features, benefits and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2019 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
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