E! has greenlit a second season of breakout hit “Very Cavallari” starring celebrity entrepreneur Kristin Cavallari. The second season of the docu-series, set to premiere in 2019, will continue to follow the reality superstar’s life in Nashville and will feature 10 one-hour episodes. The first season of “Very Cavallari” has seen consistent week on week growth in all key demos and currently ranks as one of the youngest and most affluent series on ad-supported cable and broadcast with a median age of 36. “Very Cavallari” is produced by T Group Productions with Jenny Daly, Rob Lobl, and Kristin Cavallari serving as Executive Producers.
“Kristin is uniquely aspirational and relatable, and our audience has embraced her long awaited return to reality TV featuring her life as a businesswoman, boss, mom and wife,” said Amy Introcaso-Davis, EVP, Development and Production at E! “We look forward to continue watching Kristin expand her businesses, manage her headstrong staff, and of course we can’t wait for more hilarious moments from fan favorite Jay Cutler.”
“I couldn’t be happier that ‘Very Cavallari’ will be returning for season two,” said Kristin Cavallari. “I had the best time filming our first season and feel like we are just getting started, so I can’t wait to come back for more next year!”
On the season one finale of “Very Cavallari,”airing Sunday, August 26th at 10 PM ET/PT, the day of the Uncommon James store opening finally arrives, and the launch party is a success. However several huge mistakes by her staff on opening day push Kristin to her breaking point, Brittainy worries about her position in the company and Shannon helps Mike pop the question to Taylor.
On the first season of “Very Cavallari,” fans saw a whole new side of Kristin as she worked toward opening her flagship store for Uncommon James in Nashville and balanced being a boss, business woman, wife and friend. This season also saw Kristin and her husband Jay Cutler decide to trade city life for farm life when their offer gets accepted on a new home, social media director, Shannon and brand manager Brittainy butting heads at the office and plenty of personal drama served up by her staff, including a surprise pregnancy.
“Very Cavallari” is currently pacing as E!’s biggest non-spinoff S1 original in over a year and a half among P18-49 and biggest in over two years among W18-34, averaging 500K P18-49 and 700k Total Viewers (P2+) (episodes #101-106). The series has additionally garnered over 400k on-demand views per episode (VOD Set Top Box Days 4+ & TV Everywhere views, episodes 101-105), about 425k views per episode on YouTube (eps #101 & #102 only), and has 30 MM total social engagements to date.