In setting the network mark, Part One had posted 2,047,000 million total viewers with a 2.55 household rating, while also delivering P25-54 (989,000 viewers), P18-49 (832,000 viewers), W25-54 (658,000 viewers) and W18-49 (577,000 viewers), while also ranking #1 in primetime among W18-49 and W25-54 versus all basic cable networks.
The first quarter also marked Lifetime Movie Network's highest delivery, in both prime and total day, since launching in June 1998:
— Prime delivery of Persons 2+ (553,000), HHs (446,000), W18+ (371,000) and W25-54 (159,000).
— Total Day delivery of Persons 2+ (399,000), HH (338,000), W18+ (279,000) and W25-54 (143,000).
"This record-setting performance attests to the growing power of the Lifetime Movie Network brand, the only basic cable movie channel for women, 24/7," said Louise Henry Bryson, Executive Vice President/General Manager, Lifetime Movie Network. "I want to thank everyone associated with this wonderful miniseries, from the production team, terrific cast and my hard-working colleagues here at Lifetime Movie Network, all of whom made this success possible."
The network has also now experienced seven straight months of double-digit household gains in both prime and total day.
Starring Tom Cavanagh, Sharon Lawrence and Amy Davidson, the miniseries follows the dogged determination of one persistent, nearly obsessive Washington State detective, Dave Reichert (Cavanagh). Detective Reichert used guile, wits and perseverance to hunt the murderer, bringing an end to the largest unsolved serial killer case in the country, and in doing so, helped provide much needed closure to the victims' families.
