Just as you think you’ve figured out your digital marketing strategy, things change. Getting your brand’s name in front of your target audience has always been a cat-and-mouse game, in which you’re forever competing against search engine algorithm updates and evolving trends.
Still, there’s no denying that the rise of AI has led to a more significant, lasting shift in how brands go about getting their voice out there. With search engine clickthrough rates down, it’s becoming more and more clear that consumers are increasingly turning to AI-driven results, such as Google’s AI overview and ChatGPT, to begin their consumer journey.
While there’s still very much a place for traditional SEO tactics in your marketing strategy, brands that embrace AI SEO marketing strategies will be putting themselves in the best possible position to find success in the new digital reality.
The question is, how do you actually do that? How do you get ChatGPT, Claude, and Google’s AI overview to mention your brand’s name when they make a relevant query?
In lieu of a better answer, we have to trust that the SEO experts who have long been at the forefront of the digital marketing industry have figured that out.
And happily, that’s just what’s happened. fatjoe, a well-established name in the digital marketing field, has introduced a suite of AI SEO services that, when combined, can significantly increase the chances of achieving those much-coveted mentions in LLM results.
On this page, we’ll run through everything you need to know about fatjoe’s AI SEO services, including what they are, how they work, and — perhaps the most important detail of all — whether they’re actually any good.
Who is fatjoe?
fatjoe may be currently making a name for themselves as the best AI SEO provider, but that doesn’t mean they’re new to the digital marketing game. They have a long and respected history in the industry.
They’ve been around since 2012 and have achieved significant success helping brands with a whole range of SEO-related tasks. They’re most famously known for their link-building service, but they also offer plenty of other services designed to bolster SEO, such as content writing.
What sets them apart from other agencies is that they’re never standing still. They’re continually updating and improving their services, so it comes as no surprise that they’ve recently launched a number of AI SEO services designed to help brands get ahead in the age of AI.
Understanding AI SEO
In basic terms, AI SEO is a digital marketing approach that encourages ChatGPT, Google’s AI Overview, and other LLMs to mention your brand when answering a user’s query.
It’s a response to the evolution of how users interact with the internet. In the not-too-distant past, a user would go to Google, make a search, and click on one of the top results. A brand’s success was due, in large part, to how highly they appeared on the SERPs (Search Engine Results Pages).
Users are still clicking links on the SERPs, but they’re doing so with less frequency than in the past. Instead, they’re increasingly interacting with LLMs and beginning their buyer’s journey on what they say, not by clicking one of the top links after their search.
Traditional SEO is still important (and in fact, many of the traditional tactics also influence what LLMs say), but AI SEO is becoming more and more important. AI SEO strategies give your traditional SEO an additional push that further increases the chances that an LLM will mention your brand.
AI SEO Services from fatjoe
As we said earlier, fatjoe is primarily known for its traditional SEO services, which you can — and if you care about all aspects of your SEO, should — order, but they’ve also recently added additional AI-focused SEO services that are designed to maximize the chances that LLMs mention your brand.
Digital PR Campaigns
If you know anything about linkbuilding, you’ll know that the more authoritative the source, the better. Getting quality links has always been important, but it’s especially important in the age of AI, which places a greater emphasis on link quality when drawing from its sources.
fatjoe’s digital PR campaigns service gives your brand a link from a quality, highly respected source.
Brand Mentions
Google’s AI overview, ChatGPT, Grok, and other LLMs don’t automatically know the best brand to mention when a user makes a relevant query. They have to go looking for them. Brand mentions ensure that they can find your name in articles that reflect a positive sentiment about your brand.
Community Mentions
LLMs place a surprisingly high emphasis on forum-based UGC content when giving their answers. If your brand is mentioned on Reddit or industry-related forums in favourable terms, then you’ll be putting your brand in a strong position to appear in the results. fatjoe’s community mentions service allows you to acquire those mentions across a range of websites in a way that feels natural.
fatjoe’s AI SEO Services: Pros and Cons
Pros:
They Take an Innovative Approach
fatjoe doesn’t bet the house on one particular AI SEO strategy getting results. They utilise three different strategies, as well as traditional SEO tactics, to take a well-rounded approach.
AI SEO Without Breaking the Bank
fatjoe don’t just deliver results; they’re also highly affordable. Their AI SEO services are competitively priced, meaning you can charm those LLMs without breaking the bank.
Great Customer Service
fatjoe has a stellar reputation for delivering excellent customer service. That’ll give you peace of mind that you’re in safe hands.
Cons
You’ll Need to Let Go Of Some Control
When you hire fatjoe, you’re essentially outsourcing your AI SEO tasks. While you’ll have some control over certain details, some factors, such as where the content gets placed or what it says, will be in their hands, not yours.
The Final Verdict on fatjoe’s AI SEO Services
It’s too early to tell whether fatjoe’s AI SEO services will be a game-changing approach that delivers results on a long-term basis, but the early signs are good. Affordable, fast, and scalable, their innovative approach is worth a punt for brands looking to get ahead in the age of AI.
Editor-in-Chief | Seat42F, a leading source of entertainment news, information, television and movie resources.
