Amazon Reveals Top 10 Most Entrepreneurial States


Today, Amazon revealed the Top 10 Most Entrepreneurial States with the most small and medium-sized businesses per capita selling on Amazon. Millions of small and medium-sized businesses worldwide sell their products through Amazon to reach new customers around the world, and hundreds of thousands of them are in 10 U.S. states – spanning the country from Oregon to Florida. To learn more about small and medium-sized businesses selling on Amazon, visit:

“It is exciting to see Utah at the top of our list ahead other great entrepreneurial states like California and New York,” said Nicholas Denissen, vice president at Amazon. “From incredible handmade artisans to small businesses inventing sustainable and eco-friendly products, there are thousands of Utah-based businesses demonstrating a tremendous entrepreneurial spirit — more per capita than in any other state. More than 300,000 small and medium-sized businesses from across the U.S. that started selling on Amazon in 2017, and we’re working hard to help them all keep growing.”

The Top 10 Most Entrepreneurial States right now:

  1. Utah
  2. California
  3. New York
  4. Colorado
  5. New Jersey
  6. Washington
  7. Florida
  8. Delaware
  9. Massachusetts
  10. Oregon

“Selling on Amazon has made my Utah-based home business possible,” said Christine Krogue, Mama Moon Boutique, Salt Lake City, Utah. “Amazon customers make up 99 percent of my business and have allowed me to grow my business to a multi-million dollar company, hire additional stay-at-home moms in my neighborhood, and make a difference in the lives of my partners in Nepal.”

Thanks to entrepreneurs like Christine, half of the items sold on Amazon worldwide are from small and medium-sized businesses, many of whom also choose to use Fulfillment by Amazon (FBA) to tap into Amazon’s global logistics network and make their items Prime eligible. Small and medium-sized businesses on Amazon come from every state in the U.S. and more than 130 countries around the world.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.