At its 2021 Upfront presentation, TBS announced the debut of “Friday Night Vibes™,” a 52-week movie destination that spotlights feel-good comedies, action-packed blockbusters and culturally significant storytelling inclusive of diverse voices. Hosted by actress and comedian, Tiffany Haddish (“The Last O.G.,” “Girls Trip”) and featuring surprise special guests each week, viewers can get the weekend started right with TBS. “Friday Night Vibes” will be ground zero for those who love movies, the culture, music and hanging out at the beauty salon and barbershop. With a mix of comedy, celebrity interviews and musical performances, Haddish, along with a resident DJ, will guide viewers through this celebration of life, cultural diversity, special behind-the-scenes moments and authentic conversation. Kicking off on Friday, June 18 at 7:30pm ET/PT, grab some popcorn, pour a glass of something special and unwind for a double-feature movie night. This is the party that no one wants to miss.
Haddish commented: “Let’s watch movies and have some fun!”
“It’s been a goal of mine to bring Tiffany back to TBS since we worked together on ‘The Last O.G.,’” said Brett Weitz, General Manager for TBS, TNT and truTV. “She’s an incredible talent and gifted producer, and we feel ‘Friday Night Vibes’ is the perfect environment to blend her unique take on comedy and culture. Tiffany’s voice and vision at the helm of this weekly series gives it power, strength and a significance that we are very proud of.”
Added Corie Henson, EVP/Head of Unscripted Development, TBS, TNT and truTV: “Mark your social calendar for the best Friday night party with music, movies, great guests and good vibes. Tiffany is the party. She is the hostest with the mostest! We’ll see you here this summer.”
“This show combines two things I love – movies and Tiffany Haddish,” said Reginald Hudlin, Executive Producer of “Friday Night Vibes”. “I’ve wanted to work with Tiffany again since we did ‘The Last O.G.’ together, and ‘Friday Night Vibes’ is a place where we can celebrate great movies, play great music and hang out with funny and insightful guests. It’s the best way to spend your Friday night.”
“It’s going to be so much fun throwing a weekly Primetime party with Tiffany and some great movies,” said Phil Gurin, President, The Gurin Company and Executive Producer of “Friday Night Vibes”. “You never know who’s going to stop by, you never know what’s going to happen, but you absolutely know that Fridays with Tiffany and her friends are going to be a blast. Can’t wait to get it rolling.”
The weekly lineup will include thoughtfully selected movies that are filled with storylines and characters viewers love and vibe with. At launch, TBS will also air feature films celebrating Black excellence to commemorate Juneteenth along with classics for Father’s Day, and other films that lean into annual celebrations throughout the year. “Friday Night Vibes” marks its premiere with the broadcast of “Creed” starting at 7:30pm ET/PT followed by “Creed 2”. Additional movie highlights will be announced at a later date.
“Friday Night Vibes” offers brands a variety of opportunities to join in the fun. Advertisers can partner with WarnerMedia Ad Sales to customize flexible cross-platform programs surrounding the weekly entertainment, including single-week sponsorships, multi-month engagements and digital-only activations. To elevate the fan experience in a meaningful way, brands can get in on the vibes through dynamic, branded content and inclusive integrations that feature advertisers’ key ambassadors and products. State Farmâ is a launch sponsor and advertising opportunities for “Friday Night Vibes” are available through WarnerMedia’s Upfront offerings.
“Friday Night Vibes” is executive produced by Reginald Hudlin (“Academyâ Awards,” “Emmyâ Awards,” “NAACP Image Awards,” “House Party,” “Django Unchained”) for Hudlin Entertainment, Phil Gurin (“Shark Tank,” “The Singing Bee,” “NAACP Image Awards,” “Weakest Link”) for The Gurin Company and Byron Phillips (“NAACP Image Awards,” “EmmyâAwards,” “The Black Godfather”) for TBS.
TBS, a WarnerMedia brand, is a top-rated destination for television among young adults and known for escapist, lean-in entertainment, featuring smart, imaginative stories with heart and comedic edge. From scripted comedy series to late-night shows, game shows, and animated programming, TBS’ Originals slate is comprised of some of the most popular shows on cable — “Miracle Workers,” “CONAN,” “Full Frontal with Samantha Bee,” “The Last O.G.,” “American Dad!” and “Chad.” The network’s slate of premium unscripted series includes “The Misery Index,” “Go-Big Show,” and fan favorite “Wipeout,” along with, upcoming series “Friday Night Vibes,” “The Cube” and “The Big D”. TBS’ lineup also includes comedy hits like “Family Guy” and “The Big Bang Theory,” classic sitcom favorites “Friends” and “Seinfeld,” blockbuster movies, and live event coverage of Major League Baseball, the NCAA Division I Men’s Basketball Championship and “ELEAGUE,” WarnerMedia’s eSports gaming competition. Website: www.tbs.com
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