Prime Video Is Providing the Ultimate Television Lover’s Experience at SXSW 2023

Prime Video invites fans to SXSW’s Opening Night Television Premiere—and the world premiere screening—of Janine Nabers and Donald Glover’s Swarm, and the world premiere screening of visionary filmmaker Boots Riley’s first television series, I’m A Virgo
The Prime Video SXSW panel lineup includes a conversation with Citadel’s Priyanka Chopra Jonas and Head of Amazon and MGM Studios Jennifer Salke, a featured speaker session with Boots Riley, and a series Q&A with the cast, creators, and author of Daisy Jones & The Six
Prime Video introduces SXSW attendees to the new city of Prime, Texas, uniting nine Original series, where y’all are welcome
Prime Video will be transforming the Austin Motel to celebrate the premiere of the highly anticipated new limited series, Swarm

Prime Video today announced plans for the 2023 SXSW Film & TV Festival, complete with world premiere screenings, keynote speakers, panels, and two immersive fan experiences to showcase nine series.

Prime Video SXSW World Premiere Screenings
(All times Central)

Friday, March 10
Series: Swarm
About: From co-creators and executive producers Janine Nabers and Donald GloverSwarm follows Dre (Dominique Fishback), an obsessed fan of the world’s biggest pop star who sets off on an unexpected cross-country journey.
Where: The Paramount Theater, 713 Congress Ave., Austin, TX 78701
When: Friday, March 10, from 9:45-10:55 p.m.
Screening: Episodes 101 & 102
Talent: Janine Nabers, Dominique Fishback, Chloe Bailey
Social: @primevideo // @swarmonprime

Saturday, March 11
Series:  I’m A Virgo
About: From visionary filmmaker Boots Riley, I’m A Virgo is a darkly-comedic fantastical coming-of-age joyride about Cootie (Jharrel Jerome), a 13-foot-tall young Black man in Oakland, CA. Having grown up hidden away, passing time on a diet of comic books and TV shows, he escapes to experience the beauty and contradictions of the real world. He forms friendships, finds love, navigates awkward situations, and encounters his idol, the real life superhero named The Hero (Walton Goggins). I’m A Virgo is a mythical odyssey that questions the purpose of the mythical odyssey. The series ensemble cast also includes Brett Gray, Kara Young, Allius Barnes, Olivia Washington, Mike Epps, and Carmen Ejogo.
Where: The Paramount Theater, 713 Congress Ave., Austin, TX 78701
When: Saturday, March 11, from 5:45-7:39 p.m.
Screening: Episodes 101-104
Talent: Boots Riley, Jharrel Jerome, Brett Gray, Kara Young, Allius Barnes, Olivia Washington, Walton Goggins, Carmen Ejogo
Social: @laughtrackpv // @primevideo 

Prime Video SXSW Panels

Friday, March 10
Keynote: Priyanka Chopra Jonas in conversation with Jennifer Salke
About: Priyanka Chopra Jonas is a multifaceted talent, one of the most recognized personalities in the world—with more than 60 international and Hollywood films to her credit—and is the recipient of numerous awards as an actor and producer. In conversation with Jennifer Salke, head of Amazon and MGM Studios, the two trailblazers will discuss Chopra Jonas’ journey from Bollywood to Hollywood to global icon, and how her unique career path is shaping the next evolution in entertainment on a global scale. 

Priyanka Chopra Jonas will next be seen in Prime Video’s Citadel, a groundbreaking spy series of epic proportions from the Russo Brothers, in which she stars alongside Richard Madden. More broadly, the series also marks the beginning of a first-of-its-kind global franchise conceptualized by Jennifer Salke, in an innovative step forward in storytelling born from—and brought to—all corners of the globe. Citadel premieres April 28, only on Prime Video around the world.

Priyanka Chopra Jonas is a global UNICEF Goodwill Ambassador, and recipient of the prestigious Danny Kaye Humanitarian Award. She is also a Global Citizen Ambassador, and is involved in a number of efforts to protect children’s rights and to promote the education of girls around the world. Most recently, Chopra Jonas became a New York Times best-selling author with her memoir Unfinished, and starred in Academy Award-nominated feature The White Tiger, which she also executive produced. Chopra Jonas is a member of the Academy of Motion Picture Arts and Sciences and serves on the Executive Committee of the Actors Branch. She is also a member of the Producers Guild of America.
Where: Austin Convention Center, Ballroom D, 500 E Cesar Chavez St, Austin, TX 78701
When: Friday, March 10, from 1-2 p.m.
Social: @priyankachopra // @citadelonprime

Saturday, March 11
Series: Daisy Jones & The Six
About: The Daisy Jones & The Six cast and creators join Josh Horowitz to discuss the making of the iconic Prime Video series. Based on the best-selling novel by Taylor Jenkins Reid, Daisy Jones & The Six is a limited musical-drama series detailing the rise and precipitous fall of a renowned rock band. In 1977, Daisy Jones & The Six were on top of the world. Fronted by two charismatic lead singers—Daisy Jones (Riley Keough) and Billy Dunne (Sam Claflin)—the band had risen from obscurity to fame. And then, after a sold-out show at Chicago’s Soldier Field, they called it quits. Now, decades later, the band members finally agree to reveal the truth. This is the story of how an iconic band imploded at the height of its powers.
Where: Austin Convention Center, Room 16AB, 500 E Cesar Chavez St, Austin, TX 78701
When: Saturday, March 11, from 4-5 p.m.
Social: @daisyjonesandthesix

Sunday, March 12
Series: I’m A Virgo
About: Writer and critic Hunter Harris will be in conversation with Boots Riley about his music, film, and television career. Riley is an activist, filmmaker, and musician whose debut feature film Sorry to Bother You premiered at the 2018 Sundance Film Festival. The film was released to resounding box office success and widespread critical acclaim. Fervently dedicated to social change, he was deeply involved with the Occupy Oakland movement and was one of the leaders of the activist group The Young Comrades. Riley is the recipient of the Independent Spirit Award for Best First Feature, and SFFILM’s Kanbar Award. 
Where: Austin Convention Center, Room 16AB, 500 E Cesar Chavez St, Austin, TX 78701
When: Sunday, March 12, from 2:30-3:30 p.m. 
Social: @bootsriley

“Prime, Texas” Experience

Prime Video is putting down roots with the newly incorporated Prime, Texas, at Hotel San José in Austin’s hotspot South Congress neighborhood. 
Just like Prime Video transports you to different worlds with its hit shows, Prime, Texas  is a portal to the Lone Star State of your dreams. Enjoy cocktails at The Boys XXXclusive Bar, Southern hospitality from the Academy of Country Music Awards, and harmonic vibes inside Daisy Jones & the Six’s recording studio, all set to some “Boot Scootin’ Boogie” from DJs Disko Cowboy, CRG, Kimmy K, and more.
Come *grow* with the flow in Harlem, unleash your inner strength with The Power, and find your otherworldly side with Carnival Row. After you get a made-to-fade, semi-permanent tattoo repping your favorite show, swing by Prime Denim Co. for a customized vintage stitch-shop experience. Finally, don’t forget to indulge at The Summer I Turned Pretty pie stand, and cruise next door to Austin Motel for snacks and lotto prizes at our Swarm Mini Mart popup.
Dates: Friday, March 10 – Sunday, March 12
Location: Prime, Texas, Hotel San José, 1316 S Congress Ave, Austin, TX 78704 
Hours of Operation:

  • Friday, March 10, from 12-6 p.m. 
  • Saturday, March 11, from 12-6 p.m.
  • Sunday, March 12, from 12-4 p.m.

Swarm Pop-Up Activation
Prime Video’s new title Swarm is taking over the Austin Motel’s main lobby with an in-world convenience store pop-up, creating a sensory experience that illustrates the darkly indulgent tone of the series. The lobby will be transformed into a retro gas station mini-mart featuring Dre’s favorite gas station delicacies, exclusive themed merchandise with custom shirt printing on-site, and more. Visitors can also pose with Dre’s getaway car in the carport, where they’ll discover blood-stained seats and a body in the trunk, set to the show’s signature sound of ominous buzzing bees.

Dates: Friday, March 10 – Saturday, March 11

Location: Austin Motel, 1220 S Congress Ave, Austin, TX 78704

Hours of Operation:

  • Friday, March 10, from 12-3 p.m.
  • Saturday, March 11, from 12-5 p.m.

Prime Video Social Handles:
Facebook: @PrimeVideo
Instagram: @PrimeVideo
Twitter: @PrimeVideo

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