The series premiere of AMC’s “Into the Badlands” on Sunday, November 15th delivered 8.2 million viewers, 5.1 million adults 18-49 and 5.1 million adults 25-54 in live+3 ratings, which include three days of time-shifted viewing. The drama ranks as the #3 cable series launch of all time among adults 18-49 and adults 25-54.
AMC is now home to the top four cable series launches of all time among adults 18-49 in live+3, with “Fear the Walking Dead” at #1, “Better Call Saul” at #2, “Into the Badlands” at #3 and “The Walking Dead” at #4. Three of these four premieres were in 2015.
“We wanted ‘Into the Badlands’ to be a fun, ‘grab your popcorn, lean back and be flat-out entertained’ experience,” said Charlie Collier, president of AMC, SundanceTV and AMC Studios. “Thanks to co-creators and showrunners Al Gough and Miles Millar, our fantastic team of executive producers and a tough, talented and tireless cast and crew, we now live in a world with artfully crafted and visually stunning martial arts fight sequences unlike anything else on television. Here’s to five more weeks of high-flying, genre-bending action.”
Key Nielsen Highlights for the Series Premiere of “Into the Badlands” (Live+3)
· 8.2 million viewers, up 29% from live/same day (an increase of 1.8 million viewers)
· 5.1 million adults 18-49 (4.0 national rating), up 28% from live/same day (an increase of 1.1 million adults 18-49)
· 5.1 million adults 25-54, up 32% from live/same day (an increase of 1.2 million adults 25-54)
New episodes of “Into the Badlands” will air Sundays at 10:00 p.m. ET/PT on AMC.
Sources: Nielsen L+3 (11/15/15). Ranks (1993-11/15/15) Cable series premiere, excludes sports, specials, and repeats. (000).