Hulu and Viacom Inc. (NASDAQ: VIA and VIAB) today announced an expansion of their content partnership that will bring Nickelodeon programming to the Hulu Plus service and its more than 2 million subscribers for the first time. Beginning October 9, 2012, Hulu Plus subscribers can access five recent episodes of currently airing Nickelodeon live action and animated series, including “iCarly,” “Big Time Rush,” “VICTORiOUS,” “How to Rock,” “Supah Ninjas,” “SpongeBob Squarepants,” “Kung Fu Panda,” “Penguins of Madagascar,” “Winx Club,” “Robot & Monster,” “The Legend of Korra,” “T.U.F.F. Puppy,” and the new season of “Teenage Mutant Ninja Turtles” (coming soon), 21 days after the episodes air on television. Subscribers can catch up on these and many other current series at a new Nickelodeon destination on Hulu Plus, which will feature tune-in information and promotional elements to drive viewership of Nickelodeon’s on-air lineup.
Additionally, over the next few months, content from Viacom’s bilingual network, Tr3s, will broaden the Hulu Latino selection of youth-focused content on Hulu Plus. Series include, but are not limited to, “Ninas Mal,” “Quiero Mis Quinces,” “Quiero Mi Boda and “Quiero Mi Baby.”
Under the agreement, Hulu and Viacom will also continue to make current and full episodes, and clips of “The Daily Show with Jon Stewart” and “The Colbert Report” available on the free ad-supported Hulu.com service and Hulu Plus. Hulu Plus subscribers will continue to enjoy programming from BET, COMEDY CENTRAL, MTV, SPIKE, TV Land and VH1, including a selection of current shows 21 days after they air and more than 1,500 episodes of archive programming. The availability of Viacom content on Hulu Plus varies on a show-by-show basis.
Financial terms of the agreement were not disclosed.