Chip And Joanna Gaines, Magnolia Network Developing Slate Of Family-Friendly Unscripted Programming For Max

Magnolia Network with Chip and Joanna Gaines today announced a forthcoming slate of family-friendly unscripted programming in development for Max, set to debut beginning in 2024.

From ambitious large-scale competitions to out-of-the-box social experiments, this new premium content initiative will create a co-viewing experience in Max for families to watch and enjoy together, filled with elements of surprise, delight and authenticity.

“Our hope for this network has always been to give families the opportunity to watch authentic, thoughtful storytelling together, so we are thrilled to offer a new expansion of this vision to Max,” said Chip and Joanna Gaines. “These shows will celebrate second chances, risk taking, imagination, perseverance and family connection, with so many more ideas to come.”

Four series are currently in development as part of this initiative, including:

  • Second Chance Stage (wt): a talent competition that offers contestants who have pushed their dreams aside a second chance at their big break. 
  • Human vs Hamster: a light and irreverent competition show where groups of people go head-to-head with hamsters in scaled games of strength, smarts and agility to find out, “who is the superior species: humans or hamsters?”
  • Back to the Frontier (wt): families will leave the 21st century behind to live as 1800s pioneers in this bold social experiment that will test their strength, stamina and sense of humor.
  • Roller Jam (wt): the top roller-skating crews in the country compete to see who will be crowned America’s best roller dancing team.

“We’re excited to unveil a fun and broad slate of new shows intended to bring families together for engaging, playful and inspiring co-viewing experiences,” said Allison Page, President of Magnolia Network. “We recognized a white space in Max for fun, family-friendly content with unique formats and imaginative competition shows. We seized the opportunity to use our storytelling expertise to help bring these concepts to life and are thrilled to partner with Max to build a content offering the whole family will love.”

More information about these series, as well as additional shows in development for Max, will be announced at a later date.


Magnolia Network is a media joint venture between Chip and Joanna Gaines and Warner Bros. Discovery, comprising a family-friendly library of premium, Emmy-winning unscripted original content streaming on Max and discovery+; a brand-immersive app; and a cable network.

At Magnolia Network, we believe in telling life’s stories authentically and empowering our viewers to move past their comfort zones and try new things.

We seek to entertain through smart, layered storytelling that inspires creativity, upholds beauty and draws out curiosity.

Here, we are creating a space where we hope viewers will feel their time with us is never without purpose, but rather is time well spent.


Max®, which launched May 23, 2023, is an enhanced streaming platform from Warner Bros. Discovery, delivering unparalleled quality content for everyone in the household.

With a personalized user experience that brings unique and unexpected stories ranging from the best of unscripted to the highest quality in scripted programming, Max is the destination for HBO Originals, Warner Bros. films, Max Originals, the DC universe, the Wizarding World of Harry Potter, an expansive offering of kids and family content, and best-in-class programing across food, home, reality, lifestyle, and documentaries from leading brands like HGTV, Food Network, Adult Swim, Cartoon Network, Discovery Channel, TLC, ID and more, all in one place.


Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming.

Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others.

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