CBS’ inaugural step into the metaverse commenced earlier today (July 21) with an immersive experience for fans of CBS Original comedy series GHOSTS in the popular metaverse game in Decentraland, a leading next-generation Web3 gaming platform. (The game will be accessible through September via www.ghostsmetaverse.com.)
Activated and developed in collaboration with Web3 marketing agency CreativeDepartmint, the experience takes fans and their self-designed avatars on an immersive journey through the show’s haunted Woodstone Mansion to solve puzzles, undertake quests and earn limited edition, collectible NFTs (Non-Fungible Tokens), all in celebration of GHOSTS, TV’s #1 new series and #1 comedy on Paramount+, which returns for its sophomore season this fall.
GHOSTS’ Woodstone Mansion was meticulously created to mirror the series’ actual sets and features delightful and surprising interactions with the show’s main characters, which were voiced by the series’ stars. There are more than 10 types of collectibles that fans can earn that will unlock access and future experiences, such as playing a piece of music on a virtual piano or cooking up a dish that will appeal to one of the characters, and much more.
“We are continually looking for innovative ways to further develop new audiences for CBS programming, and our hit series GHOSTS, with its significant following, wide-ranging otherworldly characters and expansive setting, seemed like a natural fit for the metaverse,” said Mike Benson, president and chief marketing officer at CBS. “This super engaging and elaborate Web3 GHOSTS game in Decentraland brings the series to life in an exciting way that’s never been done, enabling visitors to each have their own very unique experience while exploring the world of the show.”
The GHOSTS game and NFTs are deployed on the carbon-neutral Polygon network, the leading decentralized Ethereum scaling platform. 1,100 tokens are available for each character with varying degrees of rarity, giving fans the opportunity to own a piece of the comedy’s history on a blockchain network that champions unrivaled user experience and rapid speeds.
“Since we opened our doors, CreativeDepartmint has been bringing major media brands into innovative spaces like Web3 to surprise and delight existing fans and attract new audiences to their IP with authenticity and style,” said Jonathan Block-Verk, founder of CreativeDepartmint. “We’re thrilled to help CBS enter the metaverse with the first-ever Decentraland game built by a U.S. network.”
CreativeDepartmint worked closely with the Web3 platform Moonwalk to deliver the collectible NFTs, and collaborated with renowned metaverse studio TerraZero to create an unforgettable Decentraland experience.
“Entertainment has been driving metaverse adoption globally, and Decentraland is excited to have an institution like CBS enter the metaverse and bring a new type of immersion from the TV world,” said Adam de Cata, head of partnerships at Decentraland Foundation.
“This is one of our most captivating projects to date and a clear indicator that Web2 audiences are becoming Web3 communities in the metaverse,” said Ryan Wyatt, CEO at Polygon Studios. “We’re thrilled to be partnering with CBS and CreativeDepartmint to help them delight the fans of GHOSTS in the metaverse.”
The GHOSTS metaverse activation is part of CBS’ “Summer of GHOSTS” immersive marketing campaign honoring the “recently departed” first season and its upcoming sophomore season this fall. Throughout the summer, multi-city in-person events are celebrating the spirited title characters and living leads of the show. Each character is being honored with distinctive “to die for” activations, bringing their individual worlds and stories into the here and now with a variety of in-person events, stunts and experiences.
Season two of the critically acclaimed #1 new comedy/series and breakout hit GHOSTS will premiere Thursday, Sept. 29 in its new time slot at 8:30 PM, ET/PT on CBS. The entire first season is available to stream on demand on Paramount+. The series is produced by CBS Studios in association with Lionsgate Television and BBC Studios Los Angeles Productions. It is based on the BBC Studios-distributed format “Ghosts.”
CreativeDepartmint is a Web3 agency that combines a passionate obsession with NFTs and Web3 community building with over 100 years of traditional marketing, advertising, media, journalism, PR and large-scale event production. Our team takes an interdisciplinary approach to helping partners understand, uncover and build for extraordinary opportunities in Web3.
GHOSTS is a single-camera comedy about Samantha (Rose McIver) and Jay (Utkarsh Ambudkar), a cheerful freelance journalist and up-and-coming chef from the city, respectively, who throw both caution and money to the wind when they decide to convert a huge rundown country estate, Woodstone Mansion, they inherited into a bed & breakfast—only to find it’s inhabited by the many spirits of deceased residents who now call it home. The departed souls are a close-knit, eclectic group that includes a saucy Prohibition-era lounge singer, Alberta (Danielle Pinnock); Isaac, the 18th-century forgotten Founding Father (Brandon Scott Jones); Flower, a hippie from the ‘60s (Sheila Carrasco); Pete, an upbeat ‘80s scout troop leader (Richie Moriarty); Thorfinn, a Viking warrior from 1009 (Devan Chandler Long); Trevor, the slick pantless-for-eternity ‘90s finance bro (Asher Grodman); Sasappis, a sarcastic and witty Native from the 1500s (Román Zaragoza); and Hetty, a Victorian society woman and wife of a 19th-century robber baron (Rebecca Wisocky). If the spirits were anxious about the commotion a renovation and B&B will create in their home, it’s nothing compared to when they realize Samantha is the first live person who can see and hear them.
Polygon is the leading blockchain development platform, offering scalable, affordable, secure and sustainable blockchains for Web3. Its growing suite of products offers developers easy access to major scaling solutions including L2 (ZK Rollups and Optimistic Rollups), sidechains, hybrid, stand-alone and enterprise chains, and data availability. Polygon’s scaling solutions have seen widespread adoption with 19,000+ decentralized applications hosted, 1.6B+ total transactions processed, 142M+ unique user addresses, and $5B+ in assets secured. Polygon is carbon neutral with the goal of leading the Web3 ecosystem in becoming carbon negative.
About the Decentraland Foundation
Decentralization in Decentraland is supported by the Decentraland Foundation. The Foundation is a non-profit organization that owns the intellectual property, reports on third-party activities and developments, and works alongside companies, contributors, players, users, and community members for the benefit of the platform.
Moonwalk is the leading no-code NFT and Web3 platform for brands, creators and communities. Moonwalk’s platform is the easiest way to enable brands, creators, and communities to create their own branded Web3 economies. The Moonwalk platform drives engagement and revenue by interconnecting NFTs, social tokens and utility across a brand’s digital ecosystem, from social to content and shopping. Moonwalk’s core offering centers around branded Web3 wallets that enable users to interact with brands, purchase and unlock NFTs, and earn and use social tokens throughout the brand’s ecosystem. It also facilitates the creation and minting of NFT collections that enable communities to form and unlock content, access, and value. Moonwalk works with iconic brands in sports, music, media, and gaming. For more information, visit www.moonwalk.com.