is now Cable’s Biggest Show
Finale drew 5.2M total viewers making it the #1 most watched cable telecast of the year
A whopping 1M more viewers than any other ep in series history
Season is up +75% in P25-54 and +66% with P18-49
S3 finale vs. S2 finale saw increases of:
+81% in P25-54
+71% in P18-49
+84% in P2+
Yellowstone trended on Twitter for 6 hours
Season 3 topped Season 2 by double and triple digits:
+113% more views
+132% more engagements
+90% in fan growth
Season 3 has generated 146M cross-platform views, and 5.4M cross-platform engagements, while adding 404k new fans.
On Facebook alone:
#1 on the platform for views and engagements across drama programs in the TV Universe.
Source: Nielsen, L+SD. #1 Cable telecast claim excludes Sports/News, based on P2+
Source: ListenFirst Media (TV Universe, excl. sports, live events, news), Nielsen Social (Cable/Broadcast, drama), 24 hour Trends, Tubular
The series stars world-renowned actor and Oscar(R)-winner Kevin Costner as John Dutton, who controls the largest, contiguous ranch in the United States. Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect; the ranch is in constant conflict with those it borders; an expanding town, an Indian reservation, and vicious business rivalries.
The Paramount Network original drama is co-produced by 101 Studios. Co-created by Taylor Sheridan and John Linson, “Yellowstone’s” executive producers include John Linson, Art Linson, Taylor Sheridan, Kevin Costner, David C. Glasser, Bob Yari and Stephen Kay.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom’s media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.
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