Lifetime is set to scare up a second season of its new drama Witches of East End (#WitchesofEastEnd), starring Emmy® Award-winner Julia Ormond, Mädchen Amick, Jenna Dewan Tatum and Rachel Boston as a family of witches living in the secluded seaside town of East Haven, with a 13 episode order for a 2014 return. The announcement was made today by Rob Sharenow, Executive Vice President and General Manager of Lifetime.
“With its great story telling and amazing cast, Witches of East End is leading a full-blown witch renaissance,” said Sharenow. “The show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re very excited to be bringing it back for a second season.”
Based on Melissa de la Cruz’s New York Times best-selling novel, Witches of East End centers on the mysterious Beauchamp family: free-spirited artist Joanna (Ormond) and her two grown daughters, wild-child bartender Freya (Dewan Tatum) and shy librarian Ingrid (Boston), both of whom are unaware that they are gifted (and cursed) with a magical birthright. Freya is recently engaged to the man of her dreams, wealthy playboy Dash Gardiner (Eric Winter), but when she finds herself inexplicably drawn to Dash’s troubled, enigmatic brother Killian (Daniel DiTomasso), bizarre occurrences begin to manifest. Meanwhile, Joanna’s long-estranged sister Wendy (Amick) shows up with a warning that could change the Beauchamps’ fate forever, forcing Joanna to reveal to her daughters they are, indeed, immortal witches who possess great untapped powers. Witches of East End also stars Jason George and Oscar® and Golden Globe® Award nominee Virginia Madsen.
One of Lifetime’s youngest skewing scripted series ever, with a median age of 46, Witches of East End is averaging 3.0 million Total Viewers, 1.7 million Adults 25-54 and Adults 18-49 viewers, and 1.3 million Women 18-49 and Women 25-54 viewers on a Live+7 basis through five weeks.
The series’ first season will conclude on Sunday, December 15th, at 10:00pm ET/PT.
Produced by Fox 21, Witches of East End is executive produced by Maggie Friedman, Jonathan Kaplan, Erwin Stoff and Josh Reims. Kaplan also serves as the producing director on the series.