When Does Marketing Become Irritating?

Most of us are absolutely used to seeing advertisements almost anywhere we go. It’s hosted within banners on almost all websites we visit, it’s twenty minutes before every main feature film we head out to see, it’s the radio jingles in our car and it’s all of the packaging we pass in the supermarket. As such, many of us have become quite adept at filtering out marketing, even if we can’t quite control the subconscious effect some of it may have.

Most companies would love nothing more than for you to think of them as the main source of whatever they offer, be that a select product, service or initiative. There’s a question to ask here, however – when does marketing become irritating? When is vast exposure not as healthy as it could be? Can it turn on you? After all, most of us have had annoying earworm jingles stay in our minds for a little while, and could possibly even recite them if needed. Surely that means the company involved has succeeded?

In this post, we’ll discuss not only when marketing becomes irritating, but how to dispel it’s most frustrating effects:

Constant, Never-Ceasing Newsletters

If you’ve signed up for an online account, you’re most likely highly familiar with the dreaded “mailing list” companies can sign you up for. For the most part, these are fine, but one a day or even two a day can be too much. Remember, most emails are pushed to the mobile phones of consumers now, and so dinging them often can be frustrating. Moreover, it’s frustrating to make unsubscribing from your mailing list a cumbersome process – we’d recommend only making certain 

Intrusive Pop-Up Ads & Auto-Play Videos

Is there anything worse than being bombarded with content before you’ve actually had a chance to get your bearings on a website? The best policy is to keep your advertising simple, and even to use highly organic means of natural discovery such as by using plumbing HVAC SEO to build ranking authority. Moreover, let your website autoplay media through video imagery, not the actual content that needs to be listened to. Make all played content like this, which is often data-heavy, utterly optional to watch.

Deceptive Clickbait: Failing to Deliver Promised Content

Clickbait is annoying no matter where it comes from. From an email header that promises more than what you’re offering, to promotions that seem to celebrate one result but actually lead to another, if you’re not candid about what you have to offer and need to bait people into viewing your promotion, it’s a quick method of convincing people to spurn your brand forever. Remember that the best policy is always honest, even in marketing, and standing up with your two feet, shoulders back and chest out with a positive message about your brand is better than any other hoodwinked scheme.

With this advice, you’re certain to avoid marketing irritation, even though a quick method now might seem useful for short-term gains, we’d recommend looking to more substantive techniques.