This sneak peek coincides with the riotous "Cox Across America Tour," a seven-city concert event featuring the film's star John C. Reilly appearing live on stage as Dewey Cox with his band The Hard Walkers. The concert tour was "sold out" within hours of the announcement of the promotion, and all of the concert dates thus far have been S.R.O. — standing room only. Walk Hard: The Dewey Cox Story will be released nationwide by Columbia Pictures on December 21, 2007 and will be the only major studio comedy to debut in theaters during the upcoming Holiday season.
Streaming of the footage will enable movie fans a chance to "Walk Hard for 10 minutes" and experience the early days of Dewey Cox, a music legend and infamous rock and roll icon who lived his creed — "Walk Hard."
Because the film is rated "R" by the Motion Picture Association of America for "Sexual Content, Graphic Nudity, Drug Use and Language," access to the first 10 minutes of the movie will feature an "age gate" with the intent of allowing moviegoers who are aged 18 or over to screen the material.