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Warner Bros TV Comic Con Bluetooth Content Details

Warner Bros TV Comic Con Bluetooth Content Details

Warner Bros. Television Group (WBTVG) has gone blue for Comic-Con 2010: Bluetooth™, that is. Fans at the world’s largest pop-culture convention who venture within 150 feet of the nearly 3,000 square-foot Warner Bros. booth (#4545) and who have mobile handsets with Wi-Fi or Bluetooth™ connections will have the opportunity to download content relating to six of the Studio’s television series: “The Big Bang Theory,” “Chuck,” “Fringe,” “Human Target,” “The Vampire Diaries” and the upcoming “Nikita.”

Here’s how it works:

·        When fans walk within range of the booth with their Bluetooth™ enabled and set to discoverable (feature phones) or their Wi-Fi enabled (smart phones), they will be able to connect with Warner Bros. to learn more about the six series listed above via a Java application

·        Fans can download images and trailers related to the series, as well as calendar reminders for panel sessions and signings at Comic-Con, as well as U.S. fall season premiere dates

·        Once a fan has downloaded content to their phone, it will remain there until deleted, enabling them to continue to enjoy it and share it with friends

·        In addition, fans will have a month after Comic-Con to continue to download content through the mobile Internet via the Java application or by bookmarking the Captive Portal in their browser

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The services are being provided by Deluxe Media Management – a division of Deluxe Entertainment Services Group – and BluePod Media.

For additional information about Warner Bros. Television activities at Comic-Con, follow us on Twitter @TheWBdotcom and use hashtag #WBSDCC, log on to www.thewb.com/comiccon, and read news at www.thewb.com/blog.

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