Warner Bros. Entertainment is throwing a key party at Comic-Con! The Studio has once again created a set of limited-edition collectible hotel keycards, which will be in use at top hotels throughout the San Diego area during the ’Con. This marks the fourth consecutive year for the popular room key program.
Nearly 40,000 branded room keys will be available to fans at 36 participating hotels, courtesy of Warner Bros. Worldwide Television Marketing.
For Comic-Con 2011, Warner Bros. has created all-new keycards for five of the Studio’s series, video games and home entertainment releases, including:
* The upcoming new Warner Bros. Television series Alcatraz and Person of Interest
* Warner Bros. Home Entertainment Group’s DVD release of Smallville: The Complete Series
* The original live-action new media series Mortal Kombat: Legacy, from Warner Premiere and Warner Bros. Digital Distribution
* Warner Bros. Interactive Entertainment’s The Lord of the Rings: War in the North video game, with instructions on how fans can register to experience a special event at 8 p.m. on Saturday, July 23, at 5th Avenue and J Street in the heart of San Diego’s Gaslamp Quarter