This Spring, VH1 enlisted brutally honest, professional matchmaker Steven Ward to put eight unlucky-in-love women through an intense “VH1 Tough Love” Boot Camp. Each week Steven gave the women lessons in dating 101 ranging from what to reveal on a first date, to what men think is sexy, to how to be one of the guys — all so the women could gain an inside glimpse into the male perspective on dating. While the women were being put to the test this season, more and more viewers fell in love with Steven’s tough love, which is why VH1 has given the green light for a second season of “VH1 Tough Love,” scheduled to premiere the fourth quarter of 2009.
Viewers asked for some tough love and indeed they got it! Throughout the season, “VH1 Tough Love” averaged 1.9 million total viewers per episode and a 1.3 rating in the P18-49 demo. The series was a hit right out of the gate. The premiere episode ranked as the #3 original cable program for the day. Since then, the series has continued to build and was the #1 non-sports original program twice throughout the season.
In the second season, professional matchmaker Steven Ward along with the help of his mother JoAnn Ward, will be back to put eight new dating-discouraged single ladies through “VH1 Tough Love” boot camp. Steven will up the ante in the new season with his no-holds-barred approach by giving a new set of ladies his unique point of view. Along the road Steven will examine their dating faux pas with the intentions of finding each woman a match, but this time with even more tough love!
“Audiences couldn’t get enough of Steven’s brand of tough love and brutal honesty, which is why we wanted to bring the show back for a second season,” said Jeff Olde, Executive Vice President, Original Programming and Production, VH1. “Our viewers truly connected with the highs and lows of dating experienced by each woman on the show as well as Steven’s distinctive male perspective. We hope to emulate what made this first season succeed, in order to give our viewers programming that resonates with their day to day life.”
Throughout “VH1 Tough Love,” Steven told the women exactly what they needed to hear, which wasn’t always pleasant. By the season’s end, most of the women survived Steven’s honesty and some even found a match. Find out what Steven has in store for his next set of single ladies on the second season of “VH1 Tough Love” when it premieres fourth quarter of 2009.
For more information on how to apply for season 2 of “VH1 Tough Love,” please visit www.toughlovecasting.com.