In VEVO’s first foray into live music streaming on a global scale, the web’s leading premium music video and entertainment service will webcast the FIFA WORLD CUP™ KICK-OFF CELEBRATION CONCERT live on June 10 from Soweto/Johannesburg, South Africa. The event, executive-produced by Kevin Wall and his company, Control Room, the world’s leading creative force behind global music events, will feature performances from Alicia Keys, Amadou & Mariam, Angelique Kidjo, Black Eyed Peas, BLK JKS, John Legend, Juanes, Shakira, The Parlotones, Tinariwen, Vieux Farka Toure and Vusi Mahlasela, in addition to other international superstars, and will be exclusively available on demand afterwards. Additionally, VEVO has partnered with 1GOAL, which is co-chaired by Her Majesty Queen Rania of Jordan and is leveraging the FIFA WORLD CUP™ KICK-OFF CELEBRATION CONCERT as a global communications platform to mobilize public support to hold governments to their promises to enable every child to receive a classroom education by 2015.
The announcements were made today by Rio Caraeff (President and CEO, VEVO).
At 8:00 p.m. local time (GMT+2)/2:00 p.m. ET on June 10, VEVO, the Licensed Broadcaster of the FIFA WORLD CUP™ KICK-OFF CELEBRATION CONCERT, will webcast the entire celebration concert in high definition live from the newly-renovated Orlando Stadium. Featuring the biggest names in music, the historic event will take place on the eve of the internationally-anticipated 2010 FIFA World Cup South Africa™. VEVO will live stream the concert around the globe with the exception of Germany and select European countries.
Following the live high definition webcast on VEVO.com, the concert will be available for on-demand streaming across the entire VEVO Network including VEVO.com and the VEVO channel on YouTube. Additionally, exclusive programming from the performers and behind-the-scenes video will be featured across the VEVO Network May 26-July 10.
VEVO’s involvement solidifies its partnership with 1GOAL, the global education program launched by Her Majesty Queen Rania of Jordan, to provide education for 72 million children around the world. The campaign asks world leaders to fulfill their education pledges and live up to their financial promises to provide education to every child by 2015 (UN Millennium Development Goals). 1GOAL has targeted the 2010 FIFA World Cup, a global event reaching hundreds of millions of households, to ask fans to sign a petition which will be presented to world leaders. VEVO, a supporter of 1GOAL since the video service launched in December, will harness its worldwide traffic (VEVO delivers over 750 million global streams per month) to drive awareness to the 1GOAL campaign and encourage music fans to sign the petition.
“VEVO is very proud to be a FIFA WORLD CUP™ KICK-OFF CELEBRATION CONCERT Licensed Broadcaster and bring the concert live to music fans around the globe,” said Caraeff. “Live music events are a focus of VEVO’s overall vision and I can’t think of a better way to kick off our summer programming than with the concert, a massive event on a global scale.”
Caraeff added: “We at VEVO are committed to raise the global consciousness level about one of the world’s great injustices into our participation in this event through Her Majesty Queen Rania and the 1GOAL campaign. It is so important, as eyes around the world are pointed to a global entertainment event such as the 2010 FIFA World Cup, that we use VEVO to mobilize this audience and make sure 72 million children are not lacking the basic education they need to lead successful lives.”
“We are thrilled to have VEVO broadcasting this concert live online to people around the globe,” said Kevin Wall, CEO, Control Room. “Control Room has created a concert that showcases the sights and sounds of Africa through amazing performances of international and African superstars, as well as special appearances by football legends past and present, to make this a must-see music event.”
Watch the FIFA WORLD CUP™ KICK-OFF CELEBRATION CONCERT live June 10 at 8:00 p.m. local time (GMT+2)/2:00 p.m. ET on VEVO and access exclusive programming and archived performances as well as music videos from this year’s performing artists May 26-July 10 at worldcup.vevo.com. On-demand streaming of the concert begins across the VEVO Network following the live event with all other music programming available May 26-July 10.