CHICKS DIG THE VAMPIRES! VAMPIRE DIARIES Sets Record as The CW’s Most Watched Series Premiere EVER
VAMPIRE DIARIES Hits CW’s Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers
VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board
SUPERNATURAL Improves Over Last Year’s Season Premiere with Young Women
VAMPIRE and SUPERNATURAL Combine for CW’s Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34
September 11, 2009 (Burbank, CA) The debut of The CW’s THE VAMPIRE DIARIES bared its fangs last night, and scored the network’s largest audience EVER (4.84mil) for a series premiere, topping last year’s 90210, according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 10, 2009.
Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW’s highest ratings ever in the 8-9pm time period with women 18-34 (3.0/10), women 18-49 (2.8/8), teens (2.7/11) and female teens (3.4/14). It also scored the best performance here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.84mil) since Oct. 2007.
THE VAMPIRE DIARIES out-performed last season’s Smallville premiere by 114% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 11% in viewers.
THE VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 17% in females 12-34, 14% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.
Competitively, THE VAMPIRE DIARIES was second in the 8:00-9:00p.m. hour with women 18-34 and adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.
For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.
The CW’s new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network’s best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW’s best Thursday since March 2007 with adults 18-34 (1.8/6) and the network’s largest Thursday audience (4.1mil) since Sept. 2008.
Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.
Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.