USA Network has renewed two of its hottest original series – BURN NOTICE for a third season and PSYCH for a fourth season. Both shows have received orders for 16 episodes. They each captured the coveted 18-49 demo over the summer, with BURN NOTICE delivering 2.76 million and PSYCH attracting 2.24 million of that key audience. The announcement was made today by Jeff Wachtel, USA’s executive vice president, original programming, USA Network, and co-head, original content, Universal Cable Productions.
“BURN NOTICE and PSYCH are key components of USA’s success story,” said Wachtel. “PSYCH has some of the best young demos the network has ever seen and continues to surprise audiences with entertaining storylines. BURN NOTICE caught fire right out of the box and just keeps growing. It’s one of the best shows on television. Both shows have a huge fan base on-air and online and reflect the high quality of programming that viewers have come to expect from USA.”
BURN NOTICE was the #1 scripted series on basic cable in P18-49, besting TNT’s The Closer in both 2Q & 3Q of 2008. The first half of the sophomore season of the series ranked second among P25-54 (3.08 million) and total viewers (5.85 million). BURN NOTICE was up this year from 2007, +19% in P18-49, +20% in P25-54 and +23% in total viewers. When BURN NOTICE aired on Thursdays at 10pm, USA averaged more P25-54, P18-49 and P18-34 viewers than ABC and more M25-54, M18-49 and P18-34 than CBS.
PSYCH was the #1 new show of 2006 and the phenomenal ratings have continued ever since. The show delivered 2.52 million in P25-54 (+8% from 3Q07), 2.24 million in P18-49 (+5%) and 5.2 million total viewers (+10%). When it aired PSYCH in 3Q08, USA was the #2 TV network, behind only NBC’s Olympics, among P18-49 and P25-54 Fridays at 10P.