USA was the #1 network in February, delivering +23% more P25-54 (1.32 million) and +18% more P18-49 (1.24 million) than #2 TNT, +2% more P18-34 (571,000) than #2 TBS, +26% more total viewers (2.95 million) and +28% more households (2.20 million) than #2 DSNY. USA earned the largest household coverage rating in February’s basic cable prime (2.25, +0.51 over #2 DSNY) and was the only network to deliver over 2.5 million total viewers or 2 million households in February’s cable prime.
USA continues with big wins against The CW, outperforming the broadcaster by double-digits among P18-49 (+17%), P25-54 (+39%), and total viewers (+62%). USA registered victories over broadcast in most primetime (M-Su 8P-11P) hours this month, with new episodes of USA Originals WHITE COLLAR, PSYCH and BURN NOTICE, WWE MONDAY NIGHT RAW, hit movies and episodes of the hottest acquired series on cable, NCIS, LAW & ORDER: SEPCIAL VICTIMS UNIT and HOUSE. USA was home to most of the top 25 P25-54 telecasts in February 2010, as well as nearly half of the top 25 P18-49 with episodes of the top original series on cable.
The three most watched scripted originals in February were on USA, led by a new season of BURN NOTICE at #1 across the board, among P25-54 (2.62 million), P18-49 (2.53 million), P18-34 (1.30 million), total viewers (5.14 million) and households (3.62 million). PSYCH was the 2nd most watched scripted original this month among P25-54 (1.83 million) and P18-49 (1.80 million), placing 3rd among P18-34 (951,000). WHITE COLLAR came in at #3 for P25-54 (1.83 million), P18-49 (1.79 million), total viewers (4.04 million) and households (2.94 million).
The top acquired series on cable aired on USA in February as all three of the network’s off-net fare averaged over 1 million P25-54 (the only acquired series to do so this month), led by NCIS at #1 with 1.46 million P25-54, HOUSE with 1.07 million and LAW & ORDER: SPECIAL VICTIMS UNIT with 1 million. NCIS was also the top acquired series this month among P18-49 (1.21 million), total viewers (3.80 million) and households (2.86 million). HOUSE was the 2nd most popular acquired series this month among total viewers (2.28 million) while LAW & ORDER: SPECIAL VICTIMS UNIT was #2 in households (1.84 million). USA was the only network to average over 3 million total viewers or 2 million households to any acquired series this month.
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.