Twentieth Century Fox Home Entertainment and redbox announce a multi-year distribution agreement that will make DVD and Blu-ray titles from Fox available for rental at redbox locations following a 28-day window from the home entertainment street date for new Blu-ray and DVD film releases. The agreement also ends the legal dispute between redbox and Fox.
Under the agreement redbox will receive improved economic terms and may offer Fox product four weeks after street date. The agreement also extends redbox’s access to Blu-ray titles, which it is testing in select markets. The first windowed release covered under the new agreement is AVATAR, which Fox will directly supply to redbox. Redbox also agrees to destroy DVDs and Blu-ray discs following their lifespan in the rental kiosks.
“Our goal is to continue to provide value, sufficient quantities and convenience to millions of consumers who frequent the more than 20,000 redbox® locations nationwide through relationships that support our business and ensure access to content,” said Mitch Lowe, President of redbox. ”This agreement with Fox provides redbox access to standard definition and Blu-ray titles, and helps us keep rental prices low, foster kiosk expansion and support the rollout of Blu-ray titles in kiosks the middle of this year.”
“This arrangement upholds our retail and rental strategy, while allowing us to continue to deliver the best available movies and TV shows in the market to our customers,” said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. “We aggressively seek out ways to provide the greatest access to all our content while ensuring it makes the best sense for our business.”