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TV Ratings Wednesday, April 18th, 2018

TV Ratings Wednesday, April 18th, 2018

"Believer" -- When Reid discovers former FBI Special Agent Owen Quinn (James Urbaniak) locked inside a storage unit, the BAU questions the credibility of Quinn's bizarre accounts of searching for an UnSub that he named "The Strangler," on the second episode of the double-episode 13th season finale cliffhanger of CRIMINAL MINDS, Wednesday, April 18 (10:00-11:00 PM, ET/PT) on the CBS Television Network. Pictured: Matthew Gray Gubler (Dr. Spencer Reid), Aisha Tyler (Dr. Tara Lewis), A.J. Cook (Jennifer Jareau), Joe Mantegna (David Rossi), Paget Brewster (Emily Prentiss), Daniel Henney (Matt Simmons) Photo: Michael Yarish/CBS ©2018 CBS Broadcasting, Inc. All Rights Reserved
"Believer" -- When Reid discovers former FBI Special Agent Owen Quinn (James Urbaniak) locked inside a storage unit, the BAU questions the credibility of Quinn's bizarre accounts of searching for an UnSub that he named "The Strangler," on the second episode of the double-episode 13th season finale cliffhanger of CRIMINAL MINDS, Wednesday, April 18 (10:00-11:00 PM, ET/PT) on the CBS Television Network. Pictured: Matthew Gray Gubler (Dr. Spencer Reid), Aisha Tyler (Dr. Tara Lewis), A.J. Cook (Jennifer Jareau), Joe Mantegna (David Rossi), Paget Brewster (Emily Prentiss), Daniel Henney (Matt Simmons) Photo: Michael Yarish/CBS ©2018 CBS Broadcasting, Inc. All Rights Reserved
“Believer” — When Reid discovers former FBI Special Agent Owen Quinn (James Urbaniak) locked inside a storage unit, the BAU questions the credibility of Quinn’s bizarre accounts of searching for an UnSub that he named “The Strangler,” on the second episode of the double-episode 13th season finale cliffhanger of CRIMINAL MINDS, Wednesday, April 18 (10:00-11:00 PM, ET/PT) on the CBS Television Network. Pictured: Matthew Gray Gubler (Dr. Spencer Reid), Aisha Tyler (Dr. Tara Lewis), A.J. Cook (Jennifer Jareau), Joe Mantegna (David Rossi), Paget Brewster (Emily Prentiss), Daniel Henney (Matt Simmons) Photo: Michael Yarish/CBS ©2018 CBS Broadcasting, Inc. All Rights Reserved

Consumers are changing with the times, and the same goes for us. As technology continues to evolve and media companies try new ways to attract viewers, understanding what consumers are watching—and what they’re watching on—is more important than ever. Today, viewing video is a personal and mobile experience—anytime and anywhere. This media fragmentation is both a challenge and an opportunity.

Our capabilities provide relevant metrics that are necessary to inform successful marketing and programming and drive continued growth. We measure more than 40 percent of the world’s viewing behavior—hundreds of channels, thousands of programs, and millions of viewers. This measurement breadth allows clients to plan programming and advertising for their ideal audience. That great lipstick ad you saw during your favorite reality show—that was no accident—it was informed by big data.

TV Ratings Wednesday, April 18th, 2018

TV Ratings 04/18/2018

Adults 18-49 Rating/Share
Viewers (Millions)
8 p.m.Empire (FOX)1.7/75.32
Survivor (CBS)1.6/77.70
The Voice (NBC)1.4/68.24
The Goldbergs (ABC) – Repeat0.7/33.54
Riverdale (The CW)0.4/21.08
8:30 p.m.Alex, Inc. (ABC)0.6/32.86
9 p.m.Law & Order: SVU (NBC)1.4/56.53
Star (FOX)1.3/54.04
Criminal Minds (CBS) (9-11 p.m.)0.9/45.64
Modern Family (ABC) – Repeat0.7/33.09
The Originals (The CW)0.4/21.00
9:30 p.m.American Housewife (ABC) – Repeat0.8/32.91
10 p.m.Chicago PD (NBC)1.2/56.58
Designated Survivor (ABC)0.6/33.50

 

Electronic and proprietary metering technology is at the heart of Nielsen audience measurement. In addition to capturing what channels viewers are watching on each television set in the home, our meters can identify who is watching and when, including “time-shifted” viewing—the watching of recorded programming up to seven days after an original broadcast.

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Chosen at random through proven methodology, Nielsen’s U.S. TV families represent a cross-section of representative homes throughout the country. We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. We also have TV set meters in many local markets, and we collect more than two million paper diaries from audiences across the country each year during “sweeps”—specific periods during the months of February, May, July and November. To measure video content viewed on mobile devices, we have expanded our panels to incorporate census-style data from third parties in order to capture the breadth and depth of consumer usage.

Nielsen delivers a constant, real-time stream of information, revealing tuning behavior during programs and commercials. We can tell clients which commercials are being watched, as well as which ones have the strongest engagement and impact. We analyze which position in the program or commercial block is most effective for a specific brand and which markets will create the best return on investment for brands.

Source : nielsen.com

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