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TV Ratings Friday, September 27th, 2019

TV Ratings Friday, September 27th, 2019

Thomas Miller

TV Ratings Friday, September 27th, 2019 – Consumers are changing with the times, and the same goes for us. As technology continues to evolve and media companies try new ways to attract viewers, understanding what consumers are watching—and what they’re watching on—is more important than ever. Today, viewing video is a personal and mobile experience—anytime and anywhere. This media fragmentation is both a challenge and an opportunity.

Our capabilities provide relevant metrics that are necessary to inform successful marketing and programming and drive continued growth. We measure more than 40 percent of the world’s viewing behavior—hundreds of channels, thousands of programs, and millions of viewers. This measurement breadth allows clients to plan programming and advertising for their ideal audience. That great lipstick ad you saw during your favorite reality show—that was no accident—it was informed by big data.

TV Ratings Friday, September 27th, 2019

TV Ratings 09/27/2019

  18-49 rating/shareViewers (millions)
8 p.m.Hawaii Five-0 (CBS) – P0.7/46.80
 American Housewife (ABC) – P0.7/53.39
 Bluff City Law (NBC) – R0.4/22.70
 WWE SmackDown’s Greatest Hits (FOX) – S0.4/31.39
 Masters Of Illusion (The CW) – F0.2/10.98
8:30 p.m.Fresh Off The Boat (ABC) – P0.5/32.44
 The Big Stage (The CW) – F0.2/10.89
9 p.m.Magnum P.I. (CBS) – P0.6/36.36
 Dateline (NBC) (9-11 p.m.) – P0.6/33.61
 20/20 (ABC) (9-11 p.m.) – P0.5/33.25
 Prodigal Son (FOX) – R0.3/21.27
 Peaking (The CW)0.2/10.82
9:30 p.m.Peaking (The CW)0.1/10.71
10 p.m.Blue Bloods (CBS) – P0.6/37.82

P = Premiere R = Repeat

Chosen at random through proven methodology, Nielsen’s U.S. TV families represent a cross-section of representative homes throughout the country. We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. We also have TV set meters in many local markets, and we collect more than two million paper diaries from audiences across the country each year during “sweeps”—specific periods during the months of February, May, July and November. To measure video content viewed on mobile devices, we have expanded our panels to incorporate census-style data from third parties in order to capture the breadth and depth of consumer usage.

See Also
"Labor Days" - As Bull prepares for impending fatherhood at home, his work at TAC suffers without his top attorney, Benny, who quit the company in reaction to Bull's fling with his sister, Isabella (Yara Martinez), at their father's funeral. Meanwhile, the team faces a difficult time in court without Benny as they mount a defense for a young bartender on trial for involuntary manslaughter following an inebriated customer's mass killing, on BULL, Monday, Sept. 23 (10:00-11:00 PM, ET/PT) on the CBS Television Network. Pictured L-R: Brennan Brown as Steve Perry and Michael Weatherly as Dr. Jason Bull Photo: David M. Russell/CBS ©2019 CBS Broadcasting Inc. All Rights Reserved.

Nielsen delivers a constant, real-time stream of information, revealing tuning behavior during programs and commercials. We can tell clients which commercials are being watched, as well as which ones have the strongest engagement and impact. We analyze which position in the program or commercial block is most effective for a specific brand and which markets will create the best return on investment for brands.

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