TV Ratings Friday, September 27th, 2019

“Ua ʻeha ka ʻili i ka maka o ka ihe” — A new ally helps McGarrett and Five-0 when mob bosses on the island are being targeted by an assassin. Also, Five-0 says goodbye to one of their own, on the 10th season premiere of HAWAII FIVE-0, Friday, Sept. 27 at its new time (8:00-9:00 PM, ET/PT) on the CBS Television Network. Katrina Law joins the cast as Quinn Liu. Rob Morrow guest stars. Pictured: Alex O’Loughlin as Steve McGarrett. Photo: Karen Neal/CBS ©2019 CBS Broadcasting, Inc. All Rights Reserved (“Ua ʻeha ka ʻili i ka maka o ka ihe” is Hawaiian for “The skin has been hurt by the point of the spear.”)

TV Ratings Friday, September 27th, 2019 – Consumers are changing with the times, and the same goes for us. As technology continues to evolve and media companies try new ways to attract viewers, understanding what consumers are watching—and what they’re watching on—is more important than ever. Today, viewing video is a personal and mobile experience—anytime and anywhere. This media fragmentation is both a challenge and an opportunity.

Our capabilities provide relevant metrics that are necessary to inform successful marketing and programming and drive continued growth. We measure more than 40 percent of the world’s viewing behavior—hundreds of channels, thousands of programs, and millions of viewers. This measurement breadth allows clients to plan programming and advertising for their ideal audience. That great lipstick ad you saw during your favorite reality show—that was no accident—it was informed by big data.

TV Ratings Friday, September 27th, 2019

TV Ratings 09/27/2019

    18-49 rating/share Viewers (millions)
8 p.m. Hawaii Five-0 (CBS) – P 0.7/4 6.80
  American Housewife (ABC) – P 0.7/5 3.39
  Bluff City Law (NBC) – R 0.4/2 2.70
  WWE SmackDown’s Greatest Hits (FOX) – S 0.4/3 1.39
  Masters Of Illusion (The CW) – F 0.2/1 0.98
8:30 p.m. Fresh Off The Boat (ABC) – P 0.5/3 2.44
  The Big Stage (The CW) – F 0.2/1 0.89
9 p.m. Magnum P.I. (CBS) – P 0.6/3 6.36
  Dateline (NBC) (9-11 p.m.) – P 0.6/3 3.61
  20/20 (ABC) (9-11 p.m.) – P 0.5/3 3.25
  Prodigal Son (FOX) – R 0.3/2 1.27
  Peaking (The CW) 0.2/1 0.82
9:30 p.m. Peaking (The CW) 0.1/1 0.71
10 p.m. Blue Bloods (CBS) – P 0.6/3 7.82

P = Premiere R = Repeat

Chosen at random through proven methodology, Nielsen’s U.S. TV families represent a cross-section of representative homes throughout the country. We measure viewing using our national and local people meters, which capture information about what’s being viewed and when, and in the major U.S. markets, specifically who and how many people are watching. We also have TV set meters in many local markets, and we collect more than two million paper diaries from audiences across the country each year during “sweeps”—specific periods during the months of February, May, July and November. To measure video content viewed on mobile devices, we have expanded our panels to incorporate census-style data from third parties in order to capture the breadth and depth of consumer usage.

Nielsen delivers a constant, real-time stream of information, revealing tuning behavior during programs and commercials. We can tell clients which commercials are being watched, as well as which ones have the strongest engagement and impact. We analyze which position in the program or commercial block is most effective for a specific brand and which markets will create the best return on investment for brands.

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