TV Land viewers fell in love all over again with the hilarious Barone family during the Emmy Award-winning sitcom “Everybody Loves Raymond” launch marathon on Thursday, March 18th through Sunday, March 21st from 9 p.m. to 1 a.m. ET/PT. The primetime launch marathon event averaged nearly 1 million total viewers and posted double digit ratings and delivery increases over recent and year ago primetime levels.
According to Nielsen Media Research, the marathon posted an increase of +56% over recent levels among total viewers and was up +22% over YAGO attracting 942,000 total viewers. The event scored a 0.4/430,000 among the network’s target A25-54 audience, up +37% in rating and +35% in delivery over recent levels and up +41% in rating and +39% in delivery versus YAGO.
Among TV Land’s core A40-54 audience, the launch event posted a 0.5/276,000, scoring double digit increases of +26% in both rating and delivery over recent levels. Compared to YAGO, it scored a +20% increase in rating and was up +18% in delivery.
The event was a success with TV Land’s female audience posting a 0.5/278,000 among W25-54, up +44% in rating and +42% in delivery over recent levels. Versus YAGO, it was up +58% in rating and +57% in delivery.
The winner of 15 Emmy(R) Awards, “Everybody Loves Raymond” ran in primetime on CBS for eight seasons. The premise was born out of Ray Romano’s own life experiences of raising his children along with his wife, all while his parents and brother lived close by. In “Everybody Loves Raymond,” Romano plays Ray Barone, father of three and a sports writer for a local newspaper. Patricia Heaton plays his wife, Debra, who endures her husband’s overbearing parents played brilliantly by Doris Roberts and the late Peter Boyle. As in real life, Ray’s brother Robert, played by Brad Garrett, is a policeman who lives with his parents. Guest stars for the series run included hilarious appearances by Kevin James, Fred Willard, Georgia Engel and Chris Elliott.
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