Following impressive ratings gains and steady growth of its original reality series "High School Reunion," TV Land announced today that it has renewed the series for a second season, with Mike Fleiss returning as executive producer. Premiering in first quarter 2009, the second season will reunite high school alumni after 20 years as they gather for two weeks in an exotic vacation getaway.
"TV Land viewers can't get enough of 'High School Reunion,'" states Larry W. Jones, president, TV Land. "The show continues to build a new audience for TV Land and create buzz. We can't wait to introduce our viewers to a new reunited class as they reconnect with old friends and forge new relationships to make great television."
"I'm thrilled that 'High School Reunion' connected with viewers in such a big way," said Mike Fleiss, the show's creator and executive producer. "I'm also very excited to be doing the show again with my friends at TV Land."
Last week's fourth installment of "High School Reunion," which aired on March 27, scored a series high, averaging 797,000 total viewers for the 10 p.m. telecast, making it the most-watched episode of the series to date, according to Nielsen Media Research. The telecast also gave TV Land double-digit gains across the network's target demo, Adults 25-54, and among the network's core audience, Adults 40-54.
Season one of "High School Reunion" has been averaging 767,000 total viewers, an increase of +14% above channel average with a median age of 46. Among Adults 25-54, it has been posting a 0.4/459,000, up +42% in rating and +41% in delivery over channel average. Among Adults 40-54, it is posting a 0.5/290,000, up +20% in rating and delivery.
"High School Reunion" and related content gave TVLand.com its best quarter ever for traffic, besting the previous quarter by +5%. Also, TVLand.com witnessed its best month in March, jumping +48% over the previous month and breaking "50 Greatest TV Icons'" record month by +18%.
