TV Land Hires Joan Rivers

The economy may be in the tank, but like it or not, there are still millionaires out there – and they didn’t all get rich by stealing your money!  After allowing the notoriously uncensored Joan Rivers into your living room all these years to ask her signature questions “Can we talk?” and “Who are you wearing?,” Rivers is coming back to TV to ask her next question —  “How’d You Get So Rich?” The 30-minute series, of the same name, premieres on TV Land on Wednesday, August 12, 2009 at 10 p.m. ET/PT.    Accompany Joan as she adds “fortune explorer” to her résumé with this new original series airing in TV Land PRIME.  Viewers will be shocked as they discover how these great fortunes were made and the zany ways they are being spent.  

“There is no one more outrageous and hilarious than Joan Rivers to introduce America to multimillionaires who prove that there is no such thing as small ideas!,” states Larry W. Jones, president, TV Land.  “‘How’d You Get So Rich?’ is the perfect escapist fantasy and in these tough times – an inspiration.  The guy who made a 5 chamber bubble wand is worth $50 million.  Why didn’t I think of that!”

Rivers takes viewers on a journey to meet the millionaires who struck gold as she tours the most lavish and extravagant homes and introduces them to folks who made a lot of money in really interesting ways — – the way only Joan can. From the inventor of the BillyBob Teeth who grew up dirt poor to the pioneer of the Infomercial who peddles goodies like Obama coins and “Mr. Mardi Gras” who still lives in the same house as when he came into his riches to a Telecommunications tycoon who built an empire by starting out going door to door selling cordless phones, all of these millionaires made their money in the most unexpected and interesting ways.

“How’d You Get So Rich?” is a six-episode series from Mark Burnett Productions and Zoo Productions, Inc.  Mark Burnett, Barry Poznick and John Stevens serve as executive producers.