As the June 13th Season 3 premiere of True Blood draws near, HBO continues to reward the show’s enthusiasts by hosting the ultimate fan experience – special screening events to be held in 50 theaters across the country on June 1st at Midnight/Eastern Standard Time (9:00p.m./PT).Doors open at 11:00p.m./EST (8:00p.m./PT) on June 1st. Fans can enter to win VIP passes through a True Blood Facebook Sweepstakes at www.facebook.com/trueblood, where they will be asked to register by “coming out” as either a vampire, shapeshifter, werewolf or fangbanger.
From the moment show devotees arrive at select theaters in the NCM Cinema Network, they will be immersed in an evening dedicated to the engaging world of True Blood. Complete with a red carpet, giveaways and photographers who will snap photos of fans, the events will be highlighted by a screening of the Season 2 finale, an extended sneak preview of Season 3 content, and a stimulating live Q&A session via satellite with select main cast members and show creator/executive producer Alan Ball.
“True Blood has some of the most passionate fans of any show on television and we are excited to have an opportunity to reward those viewers on a national level,” said Zach Enterlin, Vice President of Advertising & Promotions, HBO. “These fan experiences will allow thousands of our most dedicated viewers to gather together to watch True Blood and give them a chance to discuss the show they love with some of its most popular stars.”
Prior to the events, fans will have the opportunity to submit questions through True Blood’s official Facebook and Twitter presences at www.facebook.com/trueblood and www.twitter.com/truebloodhbo. For those who can’t make it to the local screenings, the Q&A will also be streamed live on HBO.com and the True Blood Facebook page.
Tickets to the screenings are free and can be won or obtained through several promotional vehicles. Echoing the vampiric theme of the show, the majority of VIP passes to the screening events will be distributed through the True Blood Facebook Sweepstakes from dusk-till-dawn, beginning May 14 through May 28, with registrants enticed by the caption, “We play at night. Do you?”VIP passes will be awarded to winners in one of the 50 markets every six minutes and 13 seconds between 6:13 p.m. and 6:13 a.m., reinforcing the June 13th premiere date. VIP passes will also be dispersed through a national Best Buy® partnership, local radio giveaways, as well as HBO affiliate, print and online partners. General admission passes are also available through a registration site at www.truebloodultimatefan.com. Seating will be available on a first come, first served basis.
Mixing romance, suspense, mystery and humor, the Emmy® and Golden Globe® -winning original series takes place in the not-too-distant future, when vampires have come out of the coffin, thanks to the invention of mass-produced synthetic blood that means they no longer need humans as a nutritional source. Centered in the backwoods Louisiana town of Bon Temps, True Blood follows the ongoing adventures and deadly twists and turns that threaten telepathic heroine Sookie Stackhouse (Anna Paquin), her soul mate, 173-year-old vampire Bill Compton (Stephen Moyer), and everyone else around her. Alan Ball (creator of the Emmy®-winning HBO series “Six Feet Under”) created and executive produces the show, which is based on the best-selling Sookie Stackhouse novels by Charlaine Harris.
The screenings were created in association with NCM Fathom Business Events, home of exclusive, highly engaging cinematic experiences. Fathom is part of NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology.