The series premiere of Bravo’s “Top Chef Masters,” kicked up the heat garnering the highest rated Wednesday series premiere ever for the network in all key demos in the 10 p.m. time period, according to Nielsen Media Research. “Top Chef Masters” delivered 1.37 million total viewers and 907,000 adults 18-49.
Versus the time period premiere of “Top Chef” classic season one (3/15/06 at 11 p.m.), “Top Chef Masters” was up 91 percent among adults 18-49 (907, 000 vs. 476,000) and up 96 percent among total viewers (1.37 million vs. 701,000). The series’ 11 p.m. encore attracted an additional 636,000 total viewers and 434,000 adults 18-49.
Online, BravoTV.com boasted its highest page views for a series premiere in nearly three years with 276,000 hits in its premiere day. Month-to-date, “Top Chef Masters'” unique visitors have generated over one million page views.
“Top Chef Masters” is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz and Shauna Minoprio serve as executive producers. “Top Chef” head judge, renowned culinary figure and chef/owner Craft Restaurants Tom Colicchio serves as consulting producer.
Source: Nielsen Media Research, Live + Same Day through 6/10/09. Omniture SiteCatalyst.