TRUTH IN ADVERTISING takes place in the offices of multi-million dollar Chicago advertising agency Rothman, Greene & Mohr, where Mason McGuire (McCormack) and Conner (Cavanagh) are the top creatives. Family man Mason is a nice guy navigating the politics of an increasingly competitive corporate world. When he is promoted to creative director, he must learn to cultivate his inner shark in order to survive. Conner, on the other hand, is highly emotional from the get-go. As Mason’s partner, friend and copywriter, he gets that advertising is a business, but he’s always looking for ways to mix in plenty of pleasure on the way.
Meanwhile, RG&M is on the verge of its IPO and huge advertising accounts are on the line, creating internecine battles among the company’s creative teams and additional pressures on Mason and Conner’s working relationship and friendship. As they desperately try to keep things in check, they risk having the rug upon which they park their Prada-covered feet pulled out from under them. In the take-no-prisoners world of advertising, the order of the day includes pressure, selling, fear, envy, competition and big, big money. But for Mason and Conner, it’s the friendship and loyalty of the people behind the scenes that spell the difference between success and failure.