DVD RELEASE DATE : JULY 20TH
The New Recruits is a documentary about a battalion of jet-setting business students armed with a radical plan to end global poverty: charge poor people for goods and services.
Heidi, Joel, and Suraj are selected from thousands of applicants to take part in the prestigious Acumen Fund Fellows Program. They will apprentice with “social enterprises” around the world, intending to help poor people by treating them as customers rather than recipients of charity.
Suraj, who is from Mumbai, is assigned to Ecotact, a company supposedly serving Kenya’s poor by building pay toilets in slums. Suraj soon discovers that all Ecotact’s toilets are in downtown Nairobi and used only by the wealthy. Meanwhile, Heidi, from San Diego, is sent to India to work with D.light Design. D.light manufactures solar-powered LED lights for the rural population to use instead of kerosene. Heidi escapes her stifling work environment to determine how D.light’s lamps are moving off shelves, finding that she is not alone in her inertia. And Joel, from Tuscaloosa, is driven equally by his faiths in God and capitalism. He is assigned to Micro Drip, a company that sells drip irrigation systems to poor farmers in Pakistan. When Joel tries to coach a sales team right out of The Bad News Bears, he learns that the roots of Micro Drip’s sales problems run far deeper.
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