NBC Universal Domestic Television Distribution has renewed "The Martha Stewart Show" in more than 60% of the country and in 17 of the top 20 markets for its fourth season in national syndication, it was announced today by Barry Wallach, President, NBC Universal Domestic Television Distribution, and Sheraton Kalouria, President of Broadcasting, Martha Stewart Living Omnimedia Inc. (NYSE: MSO).
"The Martha Stewart Show," which is currently in its third season in national syndication, has been renewed by the NBC Owned and Operated stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Miami and San Diego for the 2008-2009 season, as well as to stations from Fox, Belo, Fisher, Scripps, Hearst, Allbritton, Clear Channel and other leading broadcast station groups for its fourth season.
"'The Martha Stewart Show' continues to be one of the most recognizable syndicated franchises in daytime television," says Wallach. "Martha's 'how-to' approach to everything from cooking to crafts to entertaining continues to resonate with daytime audiences and we look forward to the continued success of this franchise."
Sheraton Kalouria said, "This early renewal is a wonderful endorsement from our station partners. We have a passionate and loyal audience that continues to demand what only Martha Stewart can deliver, and we are delighted to move forward with another season sure to entertain and inform daytime television viewers."
"The Martha Stewart Show is a great fit for our daytime lineup and the NBC stations' brand," said John Wallace, President, NBC owned-and-operated television stations. "We're delighted to welcome her back for a fourth season."
"The Martha Stewart Show" continues to deliver one of the most loyal audiences in all of syndication, attracting the highest concentration of Women 25-54 with incomes of $75,000-plus among all first-run daytime series, according to Nielsen Media Research data. And among Women 25-54 in $100K+ households, the show ranks number two in daytime, trailing only "The Oprah Winfrey Show."