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The CW Premiere Week Ratings Get Boost From DVR Users

The CW Premiere Week Ratings Get Boost From DVR Users


The CW Network showed the largest percentage ratings gains of any broadcast network during the “premiere week” of September 21-27, 2009, according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW’s biggest increase came in its target demographic of women 18-34 (69%, 1.42rtg v. 2.40rtg), followed by adults 18-34 (65%, 1.05rtg v. 1.73rtg), and women 18-49 (61%, 1.14rtg v. 1.84rtg).

For the third consecutive week since its September 8 premiere, 90210 scored the largest percentage ratings gains of any show on television across a number of key demographics and total viewers, including triple digit gains in The CW’s target demographic of women 18-34 (114%, 1.30rtg v. 2.78rtg), women 18-49 (116%, .95rtg v. 2.05 rtg). The show also registered impressive increases in adults 18-34 (97%, .96rtg v. 1.89rtg), adults 18-49 (92%, .73rtg v. 1.40rtg) and total viewers (73%, 1.5M v. 2.6M).

Freshman hit THE VAMPIRE DIARIES also saw nocturnal audience growth across the board in live-plus 7, including women 18-34 (61%, 2.08rtg v. 3.35rtg), adults 18-34 (64%, 1.40rtg v. 2.29rtg), women 18-49 (52%, 1.93rtg v. 2.93rtg) and total viewers (41%, 3.3M v. 4.6M).

Veteran hits GOSSIP GIRL and AMERICA’S NEXT TOP MODEL also benefited from strong DVR usage, with GG up in women 18-34 (71%, 2.00rtg v. 3.41rtg), adults 18-34 (71%, 1.30rtg v. 2.22rtg), women 18-49 (67%, 1.30rtg v. 2.17rtg) and total viewers (53%, 1.7M v. 2.6M); while ANTM soared in women 18-34 (85%, 1.65rtg v. 3.06rtg), adults 18-34 (72%, 1.13rtg v. 1.94rtg), women 18-49 (65%, 1.47rtg v. 2.43rtg) and total viewers (42%, 2.3M v. 3.3M).

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The land of ONE TREE HILL also saw considerable gains across the board including women 18-34 (49%, 1.83rtg v. 2.72rtg), adults 18-34 (47%, 1.25rtg v. 1.84rtg), women 18-49 (53%, 1.24rtg v. 1.90rtg) and total viewers (37%, 1.9M v. 2.6M).

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