You may have read our other post on tech that turns freelancers into entrepreneurs and if you did, you’ll have noticed our section at the bottom about how you can boost your brand profile using videos. Vlogging enables you to have a direct connection with your audience, whether you’re trying to make money from your blog or trying to sell products. While it’s totally possible to create a successful vlog using your smartphone and a YouTube account, you should consider taking it to a more professional level for maximum impact. Here’s how you can take your vlogging to the next level, whether you’re new to the game or simply looking to improve.
Create brand consistency
Brand consistency is important for your business no matter how big or small, and the same goes for the videos that you want to share with your audience. You’ll probably be using platforms like YouTube to upload your videos to, and you should follow suit with the biggest vloggers out there. They’ve got brand logos, bookends on their videos, they choose the right thumbnails, and they even add end screens so their viewers can continue watching their content. Familiarise yourself with these terms and create your own for every video you make. Not only will you look more professional, but you’ll also create solid brand consistency that people will recognise time and time again.
Think about your backdrop
Let’s face it, if you’re watching a video and you can see clutter, mess, or even something explicit in the background then you’re likely to close the video. What’s in your backdrop is very important. We get it, you might not always be able to control everything in the background, especially if you’re recording a vlog when you’re out and about. However, before recording anything, take some time to think about what your viewers will be seeing.
When it comes to recording at home or in the office, it’s important to keep your backdrop the same as much as possible. Changing things up can mislead focus from the message you’re trying to get across; meaning people will click away or even worse – unsubscribe.
Add in subtitles
One mistake that many vloggers make is assuming that their viewers can watch their videos with the sound on. If your vlogs include large parts where you’re talking, your videos are going to become redundant to those particular people. Adding subtitles to your videos could become monotonous, understandably. However, you can use subtitling services to either permanently onto the video file, or as an option for your viewers to enable. Catering to those will give you an advantage over other vloggers in the same niches as you.
Find new and exciting angles
Consistently sitting in front of a camera and talking will become boring – and quickly. Planning new angles to take your vlogs in is essential to keep the interest of your audience piqued. Even if your vlog is built for your business, giving your audience an insight of yourself personally can really help build personal customer relationships. Things such as:
- A day in the life of
- Bucket lists
- Solve a problem
- Tell a story
- Share something funny (everyone loves a good laugh)
- Share a personal experience
- Top 10
The more angles you take with your vlog, the wider your audience range will be. As mentioned earlier, your vlogs don’t always have to take place inside of your home or office, so go exploring and find some awesome content for your viewers!
Give yourself a ‘quest’
A great way of ensuring people watch all of your videos rather than clicking off is by giving yourself a ‘quest’ to complete before the end of the video (or even a series of videos). Using eye-catching and SEO friendly titles such as “Can I run a mile in four minutes” will shock people into clicking onto your video and watching until the end. Remember to try and set yourself challenges that are hard, but you know you can achieve. Consistently failed challenges won’t go down well with your audience. Saying that, admitting defeat and showing hard work every now and then will also pay off.
Do more than one take
Nobody is expecting perfection in a vlog, but your first take is never going to be the one you want to publish on your channel. Taking a few versions of your vlog not only allows you to gain confidence in front of the camera, but it allows you to:
- Tweak your script if needed
- Cut and chop scenes from each take to create an amazing vlog
- Study and remove items from your backdrop
As you become more accustomed to making vlogs, you’ll likely find that you won’t need to take as many shots of your video. However, it’s good practice to take as many as you can so that you’ve got the choice when it comes to the editing stage.
Learn basic video editing skills
Speaking of editing, another common misconception about vloggers is that they simply record and then upload. While some vloggers can get away with this, you shouldn’t follow suit and assume it’ll work for you.
You don’t have to be amazing and well-versed in video editing to create well-edited vlogs. You can watch video editing guides and tutorials online, or even do it the good old fashioned way – by picking up a program such as Abobe’s Rush or Premiere Pro and playing around with your videos until you understand the program.
Alternatively, if video editing really isn’t your thing, or you don’t have time to do that, you could always outsource a video editor to do the work. You can find them on websites such as Upwork or Fiverr, and the amount you pay them is negotiable between yourselves.
Invest in your equipment
Phone cameras these days are better than ever, and some may even argue that they’re on par with professional cameras for video recording. While the quality is sublime, you need to take into consideration factors such as background noise, voice quality, and also the size of your video. Many phone-recorded vlogs are only viewable in portrait, and if you’re looking to base your vlogs somewhere like YouTube, you’ll want a camera that can record full screen. Here’s a list of equipment you should consider investing in:
- Noise dampening foam
Find your ‘thing’
As vlogger, it’s important to find something that separates you from the rest of the vloggers out there – especially those within your niche. For example, LadBaby pranks and surprises his wife and family with crazy yet wonderful ideas. If you can find an edge like that, you’ll be well on the way to creating a channel that people will return to time and time again.
Honestly is always the best policy – including your vlog! If you’re reviewing a product, say the good things and the bad things. This will gain your viewer’s trust and bring them back to your channel for advice in the future.
Remember to thank your viewers
It’s a simple common courtesy, and a thank you goes a long way! After all, your viewers have taken the time out of their day to watch your content and help you achieve what you set out to do – being a successful vlogger!
Most importantly – smile!
Finally, and possibly most importantly, remember to smile! A smile can brighten someone’s day- plus it looks so much better on camera than someone who’s rigid and nervous. It may take time and practice, but you’ll reap the benefits for your efforts. Good luck with your vlogging journey!
FOUNDER & CHIEF CONTENT OFFICER | Founder and COO of Seat42F, a leading source of entertainment news, information, television and movie resources.