Beats by Dr. Dre and NBA Announce Global Partnership

Beats by Dr. Dre (Beats), the leading global premium headphone brand co-founded by Dr. Dre and Jimmy Iovine, and the National Basketball Association (NBA) today announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G … Read more

Showtime And LeBron James Partner On NBA Documentary Film


Today, Showtime Networks Inc. announced the start of an expansive project that will examine the modern history of the National Basketball Association and the league’s impact on global popular culture.  Executive producers LeBron James and Maverick Carter of SpringHill Entertainment and award-winning filmmaker Gotham Chopra have begun production on a three-part documentary film series slated … Read more

ABC & ESPN Release 2015-16 NBA Schedule


ABC and ESPN will combine to televise 90 games during the 2015-16 NBA regular-season, all of which are either exclusive or full-national telecasts. Beginning January 23 at 8:30 p.m., ET, ESPN on ABC will launch its new, prime-time franchise, “NBA Saturday Night on ABC,” with a blockbuster matchup – the Cleveland Cavaliers and LeBron James … Read more