adidas And The LEGO Group Embark On A Multi-Year Partnership

Today, industry-leading sportwear brand adidas and household favourite toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability. Like the bricks that serve as this partnership’s inspiration, … Read more

adidas Originals And The LEGO Group Team Up For A Special Take On The ZX 8000 Silhouette

For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icon. So what does … Read more