The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to preliminary Nielsen live plus same day ratings for Thursday, June 5.
Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN(P) premiered in second place in households (6.0/10), viewers (8.58m), adults 25-54 (3.4/09) and adults 18-49 (2.7/08).
SWINGTOWN improved on its CSI lead-in by +17% in both adults 25-54 and adults 18-49 and retained 94% of CSI's household delivery and 91% of viewers. Versus the time period a year ago, SWINGTOWN was up +17% in adults 18-49 and +10% in adults 25-54.
Against NBC's premiere of "Fear Itself", SWINGTOWN topped NBC by +71% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +35% in adults 18-49 (vs. 2.0/06) and by +3.35m viewers (vs. 5.23m, +64%).