‘Deadliest Catch’ and ‘Construction Intervention’ Earn Discovery Channel #1 Spot on Tuesday Night
The Tuesday, April 13, 2010 at 9PM premiere episode of DEADLIEST CATCH pulled in a 3.09 HH and a 2.66 P25-54 AA%, making it the highest-rated episode in series history among most key demos including HH, P2+, P/M25-54, P18-49, P18+ and P/M/W35-54 in delivery and ratings. The season six premiere episode also earned a spot as one of the top 25 highest rated primetime telecasts in Discovery Channel history among P25-54.
The episode posted double-digit gains when compared to the year-ago time slot and triple-digit gains versus time slot norms year-to-date, drawing in more viewers than ABC’s DANCING WITH THE STARS, CBS’s NCIS and NBC’s THE BIGGEST LOSER among key demos.
Following DEADLIEST CATCH, all-new series CONSTRUCTION INTERVENTION, which debuted at 10PM, was the #4 cable telecast in its time slot among M25-54 and the #5 cable telecast among M18-49. The episode posted double-digit gains when compared to time slot norms on the network year to-date.
The ratings success of DEADLIEST CATCH and CONSTRUCTION INTERVENTION made Discovery Channel the #1 cable network in primetime on April 13 for P/M 25-54 and P/M 18-49
All-new episodes of DEADLIEST CATCH and CONSTRUCTION INTERVENTION premiere Tuesday, April 20 at 9PM ET/PT and 10PM ET/PT, respectively.