MTV today announced that Academy Award(R)-winning actress Sandra Bullock will receive the “MTV Generation Award” during the “2010 MTV Movie Awards” for her riveting and diverse contributions to the film industry and for entertaining generations of the MTV audience over the last two decades. The first female recipient to be honored with this revered award, Bullock is one of the most accomplished, multifaceted and beloved actresses of her time. She has made legions of moviegoers both laugh and cry through heartfelt and wide-ranging roles that continue to break the mold and box-office records. Since her breakout role in the 1994 hit action film “Speed,” Bullock has captivated audiences by starring in blockbuster motion pictures that include “While You Were Sleeping,” “A Time To Kill,” “Crash,” “Miss Congeniality,” “Hope Floats,” “Two Weeks Notice” and her “2010 MTV Movie Awards” nominated fan-favorites “The Proposal” and “The Blind Side.” The “MTV Generation Award” is the “MTV Movie Awards” highest honor, acknowledging an actor who has engaged the MTV audience throughout their career. Past recipients include Ben Stiller, Adam Sandler, Mike Myers, Tom Cruise and Jim Carrey. Hosted by Aziz Ansari, the “2010 MTV Movie Awards” will be broadcast LIVE from the Gibson Amphitheatre in Universal City, CA on Sunday, June 6 at 9p.m./8p.m.
“Sandra is one of those rare individuals who is adored by our audience as both an actress and a role model,” said Stephen Friedman, General Manager, MTV. “Recognizing her remarkable talent, amazing range of films and her visceral connection to our audience around the globe, we are honored to present her with our “MTV Generation Award.'”
Sandra Bullock is one of Hollywood’s most sought after leading ladies. Bullock just won an Academy Award(R) for “Best Actress” for her role in “The Blind Side,” as well as a Critics’ Choice Award, a Golden Globe, and a Screen Actors Guild Award for her portrayal of Leigh Anne Tuoy. Following acclaimed roles in several motion pictures, Sandra Bullock’s breakthrough came in the 1994 runaway hit “Speed” after which she went on to star in such fan favorites and blockbusters as “While You Were Sleeping,” “A Time to Kill,” “Crash” and “Two Weeks Notice.” In addition to her formidable acting credits, Bullock is also a successful producer through her production company Fortis Films where she’s produced movies such as “Practical Magic,” “Hope Floats” and “Miss Congeniality.” Bullock made her debut as a writer/director with the short film “Making Sandwiches,” in which she also starred with Matthew McConaughey. Bullock’s production credits also extend to television as she served as an executive producer of the highly successful “The George Lopez Show” which aired on ABC for six seasons. Bullock has also received numerous awards and nominations for her work, including an Academy Award(R); four MTV Movie Awards; two Blockbuster Entertainment Awards; an American Comedy Award; eight Teen Choice Awards; four People’s Choice Awards; a Screen Actor’s Guild Award; a Critics’ Choice Award; and one Golden Globe and two nominations. Additionally, in 2001 and in 1996, Bullock was voted NATO/ShoWest “Female Star of the Year.”
As previously announced, movie megastars Robert Pattinson, Kristen Stewart, Taylor Lautner, the cast of “The Grown Ups” including Adam Sandler, Kevin James, Chris Rock, David Spade and Rob Schneider, Paul Rudd, Jason Segel, Anna Kendrick, Christopher Mintz-Plasse, Aubrey Plaza, Tom Cruise, Cameron Diaz, Zac Efron, Jonah Hill, Jessica Biel, Bradley Cooper, Steve Carell, Miranda Cosgrove, Shaun White, Vanessa Hudgens, Sean “Diddy” Combs and Russell Brand are confirmed to present popcorn statues. In addition, Christina Aguilera will return to the “Movie Awards” stage for a highly anticipated performance from her explosive new album Bionic (available June 8) and Katy Perry will perform her hit summer anthem “California Gurls,” the first single from her forthcoming album Teenage Dream (available August 24). Viewers will also be treated to an exclusive scene from the upcoming summer blockbuster “The Twilight Saga: Eclipse” (in theaters June 30) during the show while a member of “The Twilight Saga” wolf pack hits the red carpet. “The Twilight Saga: Eclipse” cast member Chaske Spencer will serve as the official MTV International “2010 MTV Movie Awards” guest red carpet correspondent as part of a special edition of “MTV At The Movies,” which will bring audiences outside the United States closer to the biggest names in the industry and the most talked about moments as part of MTV’s global coverage of the “2010 MTV Movie Awards.”
It’s anyone’s and any film’s game as the MTV fans hold the destiny of the golden popcorn awards in their hands. From May 12 – June 5, viewers can visit MovieAwards.MTV.com to vote to make winners of their favorite nominated films, movie moments and actors. Continuing its tradition for being one of the most shocking and atypical awards show on television, the “2010 MTV Movie Awards” will feature three all-new and outrageous categories that include “GLOBAL SUPERSTAR,” “BEST SCARED-AS-S**T PERFORMANCE” and “BIGGEST BADASS STAR.” For the first time EVER in “Movie Awards” history, voting will go international as fans worldwide will be able to vote for their favorite global stars in the “GLOBAL SUPERSTAR” category by visiting their local MTV websites.
Starbucks Coffee Company joins the “MTV Movie Awards” for the first time as this year’s voting partner which includes the category of “BEST MOVIE.” This one, special category will remain an ongoing battle as voting for favorite film of the year will remain open throughout the LIVE show. MovieAwards.MTV.com is the official site for the “MTV Movie Awards” where fans can visit to vote and then stay to get up-to-date information on this year’s show; watch video of last year’s biggest occurrences; get the full list of 2009 show winners; and check out fashion and celebrity commentary from the golden carpet.
The “2010 MTV Movie Awards Widget” will let viewers at home be a part of the “MTV Movie Awards” like never before. The widget – sharable through Facebook, Twitter and MySpace – is embeddable anywhere and offers viewers unprecedented access to MTV content which includes video of MTV News coverage, trailers from nominated movies and TV spots for the awards show. Users can vote for their favorites in each category, access the MTV News RSS feed, follow Twitter activity related to the show, presenters and nominated movies and tweet directly from the widget with a pre-populated “MTV Movie Awards” hashtag. The widget also includes a sponsor section with footage from the “2009 Coke Insider’s” coverage of last year’s “MTV Movie Awards,” which will be updated with new footage from this year’s show.
The “2010 MTV Movie Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of 64 channels reaching 641 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.
Mark Burnett serves as Executive Producer for the “2010 MTV Movie Awards.” Audrey Morrissey is Executive Producer. Lee Rolontz is Executive Producer for MTV, Garrett English is Executive In Charge for MTV and Jane Mun serves as Supervising Producer. For MTV, Wendy Plaut is the Celebrity Talent Executive and Amy Doyle and Joanna Bomberg serve as the Executives in Charge of Music and Talent.
Official sponsors of the “2010 MTV Movie Awards” include Coca-Cola(R), Kia Motors, Nikon Corporation, Orbit(R) gum, Starbucks Coffee Company, Taco Bell(R) and T-Mobile USA. Orbit is a registered trademark of the Wm. Wrigley Jr. Company.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 — up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.