FOX has finalized its “Green with Emmy” campaign by securing renewable energy
FOX, in partnership with the Los Angeles Department of Water and Power (LADWP), secured renewable energy for the Shrine Auditorium for the first time in Emmy or Shrine history. The power will be provided by LADWP’s “Green Power for a Green LA Program” and sources will include a combination of solar energy, wind energy and hydropower. Find out more about these low-carbon energy sources at http://www.ladwp.com/ladwp/cms/ladwp001220.jsp .
In another unprecedented element, FOX will install a solar panel canopy – a UNI-SOLAR® 12.5 KW Solar PV System (www.uni-solar.com) – over the Primetime Emmy Red Carpet grandstand to supplement the power for the red carpet area. The renewable energy source provided by United Solar Ovonic, a wholly-owned subsidiary of Energy Conversion Devices, Inc. (Nasdaq: ENER), will feature laminates installed on 2,700 square feet of slate blue standing seam metal roofing manufactured by Englert, Inc. to form a sun canopy. The solar system will be tied into the Los Angeles Department of Water and Power utility grid and will reduce the amount of power FOX will pull from generators and the LADWP.
The “Green with Emmy” campaign encompasses all major Television Academy and FOX events, including the Nomination Announcement, the 59TH PRIMETIME EMMY AWARDS arrivals and telecast, the Creative Arts and Governors balls, and the FOX Emmy Awards after-party.
Additional highlights of the FOX, Television Academy and AEG Ehrlich Ventures “Green with Emmy” campaign include:
* The media press tent is entirely incandescent-free. The tent will be illuminated by LED and/or fluorescent lighting, reducing the power need by approximately 75%. All press will also use LED and/or fluorescent lights (no incandescent lights were allowed).
* The arrivals red carpet is made of 100% post consumer waste PET (polyethylene terephthalate) plastic bottles. Approximately 95,000 bottles were recycled for the arrivals carpet. Similarly, the stage area’s blue carpet is also made from 100% post consumer waste PET plastic bottles. Both carpets will be reused following the event.
* Hybrid and alternative fuel vehicles will be used for transportation for participating talent.
* Supplemental power for all Shrine Auditorium Emmy activities will be provided by generators using B-20 biodiesel fuel.
* A recycling program for batteries, paper, bottles and plastic was set up across all Emmy production entities.
* The Primetime Emmy Awards set has been designed to eliminate the need for construction and disposal by primarily using rentals as well as reusable flooring.
* The stage’s plywood flooring will be reused for local construction while the stage carpeting is made from recycled plastic bottles and will also be reused. Additional stage elements will be stored and reused for future productions.
* For the first time, the Architectural Digest Green Room will be green both ecologically and in color, with various shades used throughout. The room’s wood-paneled walls are being constructed with reclaimed wood from a local California high school football stadium, and all textiles are made with 100% natural fibers. Presenters will watch the onstage action on the green room’s Sharp AQUOS Liquid Crystal Televisions; the company is at the forefront of eco-consciousness, from the elimination of PVCs in manufacturing, to its award-winning “Super Green Factory,” which will completely offset its production of greenhouse gas emissions by the year 2010.
* Locally grown and/or organic foods will be served to production staff, press and event guests.
* Events teams will use reusable service ware including glasses, plates, silverware, serving platters and trays. Tables and chairs are rented and reusable.
* Crew wardrobe, provided by California Rising, was made from organic cotton or hemp.
* The Television Academy has used 100% recycled paper – almost entirely from 100% post-consumer waste – for the Creative Arts and Primetime Emmy Awards collateral items, such as invitations, tickets, posters, programs, press materials and office paper. The manufacturing plants were powered by wind power.
* All plants in the arrivals area and media areas are rented and therefore reusable living plants (no cut plants).
* For the Emmy Nominations Announcement, the Television Academy implemented many eco-friendly initiatives, including sourcing power from a generator using biofuels; using 100% recycled paper for all press and production materials; replacing plastic and Styrofoam plates, napkins, cups and utensils made from biodegradable products; and, when possible, using rented and reusable items for staging and production.
