Updated figures for the series premiere of “Spartacus: Blood and Sand” indicate that more than 3.3 million total viewers* tuned in for episode one of the new Starz Original, a record performance for a series debut on the premium pay TV network.
Based on live plus same-day DVR viewing, the Friday night 10PM ET/PT airing on Starz drew a 2.1 HH rating (661,000 viewers) and Encore a 1.2 rating (580,000 viewers), or more than 1.2 million viewers combined. An additional 430,000 viewers (1.6 HH rating) watched at 11PM ET/PT on Starz.
The 3.3 million viewership figure includes three additional weekend airings on Starz and Encore with same-day DVR usage. Figures from other Starz channels, additional DVR usage, starz.com viewership and on-demand/online previews with affiliates are expected to grow that figure well past 4 million total viewers.
With a gross average viewing audience of more than 2.5 million for the six Starz/Encore airings, Stephan Shelanski, executive vice president, programming for Starz Entertainment commented, “This is the most successful premiere in the company’s history. We are very gratified to see that our excitement and faith in the series – already renewed for a second season – has been matched by initial demand. This show is unlike anything ever seen on television, and we are confident that passion for the series will grow as the character development and incredible story arcs unfold.”
Post-premiere episodes of “Spartacus: Blood and Sand” debut on Starz on Fridays at 10PM ET/PT with an additional airing on Sunday nights at 10PM ET/PT.