Simulcast across Animal Planet, Discovery Channel, TBS, HBO Max and discovery+, “Puppy Bowl XIX” reached more than 13.2 million viewers — and 7.6 million canines — on Sunday, Feb. 12. This marks the largest reach for the event in five years. “Puppy Bowl XIX” dominated on Sunday as the #1 non-sports cable telecast of the day among key demos including, P25-54, P18-49 and P18-34. Among P25-54, the game averaged a 0.71, 0.58 and 0.28 rating on Animal Planet, TBS and Discovery Channel, respectively. For the first time ever, Puppy Bowl went into overtime with Team Fluff defending their title to take home the Wayfair “Lombarky” trophy, defeating Team Ruff with a final score of 87-83.
“One of the reasons we were excited about the many synergy opportunities that came with the Warner Bros. Discovery merger is that with this unique collection of brands we could experiment with cross-platform content sharing and explore new, creative ways to attract more viewers,” said Julie Taylor, Chief of Content Strategy & Insights, US Networks. “We simulcast on multiple platforms, leveraged sports stars to rally fans, showcased talent from Discovery, HGTV, Travel Channel, Food Network and New Line Cinema’s “Shazam! Fury of the Gods” to enhance the viewer experience. These strategies helped us build bigger buzz and expand Puppy Bowl’s viewership by more than 3.6 million this year.”
“Puppy Bowl XIX” also was the #1 most social program among cable networks, excluding sports, trending #3 on Twitter in the U.S. and garnering more than 420 million lifetime TikTok views.
Team Fluff player “Pickle,” a Pomeranian from Florida Little Dog Rescue in St. Cloud, FL, was named the BISSELL® MVP (Most Valuable Puppy). Team Ruff player “Moocow”, a Shih Tzu from Bosley’s Place in Smyrna, GA, was honored with the SUBARU OF AMERICA, INC. Underdog Award.
“Puppy Bowl XIX” is currently available to stream on HBO Max and discovery+.
Source: Linear data is Nielsen Live+SD; Reach based on 1min qualifier, P2+, includes all Puppy Bowl content across Animal Planet, Discovery and TBS; Dog ownership calculated via reach using NPower marketbreak; Telecast ranks based on 000s; Social data source is Talkwalker Social Content Ratings, ranked by total interactions.
About Animal Planet
Animal Planet, one of Discovery, Inc.’s great global brands, is dedicated to creating high quality content with global appeal delivering on its mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way. Available to 360 million homes in more than 205 countries and territories, Animal Planet combines content that explores the undeniable bonds forged between animals and humans, optimized across all screens around the world. For more information, please visit www.animalplanet.com.
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
TBS, a Warner Bros. Discovery brand, is a top-rated destination for television among young adults and known for escapist, good-time entertainment, featuring smart, imaginative characters with heart and comedic edge. From unscripted and scripted comedy series to game shows, and animated programming, TBS’ Originals slate is comprised of some of the most popular shows on cable — “AEW: Dynamite,” “American Dad!,” “Miracle Workers,” “Wipeout,” “Friday Night Vibes,” and “The Cube” along with upcoming series “Stupid Pet Tricks”. TBS’ lineup also includes comedy hits like “Young Sheldon” and “The Big Bang Theory,” classic sitcom favorites such as “Friends,” blockbuster movies, and live event coverage of Major League Baseball, the NCAA Division I Men’s Basketball Championship and “ELEAGUE,” Warner Bros. Discovery’s eSports gaming competition. Website: www.tbs.com
About HBO Max
HBO Max™ is a streaming platform that offers best in class quality entertainment, delivering the greatest array of series, movies, and specials from the iconic brands of HBO, Warner Bros., and DC, as well as Max Originals and blockbuster films. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. Currently available in 61 countries, HBO Max began its global rollout launching in markets across Latin America and the Caribbean in 2021, followed by European launches in the Nordics, Iberia, the Netherlands and Central and Eastern Europe.
discovery+ is the definitive non-fiction, real life subscription streaming service from Warner Bros. Discovery. With the largest-ever content offering at launch, discovery+ features a wide range of exclusive, original series across popular passion verticals including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit discoveryplus.com, or find the discovery+ app on most mobile and connected TV devices.
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