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PRETTY LITTLE LIARS RETAINS 100 PERCENT OF ITS PREMIERE AUDIENCE

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PRETTY LITTLE LIARS RETAINS 100 PERCENT OF ITS PREMIERE AUDIENCE

On the heels of last week’s record setting debut, ABC Family’s hit original series “Pretty Little Liars” bucked the trend, retaining 100% of its premiere audience in Total Viewers (2.5 million) and Adults 18-49 (1.1 million), and ranked a dominant No. 1 in its time slot versus all cable in the Adult demo, surpassing runner-up “Law & Order: SVU” on USA by 12% (984,000).

· “Pretty Little Liars” built on its debut in Women 18-49 (869,000 vs. 854,000) and placed a solid No. 1 in the hour, easily outpacing its nearest cable competitor, USA, by 21% (716,000).

· On Tuesday, “Pretty Little Liars” claimed the No. 1 show on TV in Female Teens (747,000/6.2 rating) and the No. 2 show in Teens (864,000/3.5 rating) and Females 12-34 (1.3 million/2.9 rating), behind only the NBA Finals on ABC.

· Furthermore, “Pretty Little Liars” qualified as the night’s No. 1 scripted cable program in Women 18-34 (567,000/1.7 rating) and Women 18-49 (869,000/1.3 rating).

· “Pretty Little Liars” was easily cable’s No. 1 program in the hour among core 18-49, 18-34, 12-34 demos, Teens and Female Teens.

ABC Family’s “Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television.

Source: Nielsen Media Research (National Ratings, Live + SD, 6/15/10).

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