NBC is teaming up with iVillage, the essential digital brand for women, for a special “Parenthood” contest in anticipation of the second season of the hit series. NBC and iVillage are calling for users to share their thoughts about parenthood by writing a blog post on one of three topics including, “Have I become my mother/father?,” “Do parents really know best?” or “Friend or mom?” One contest winner will win a trip for two to Los Angeles and an exclusive visit to the set of “Parenthood,” premiering tonight Tuesday, September 14 (10-11 p.m. ET) on NBC. The winning post will be featured on iVillage.
Contestants can submit entries at iVillage.com/parenthood or theparenthoodcontest.com. After entering a post, fans of the series can also share the entry on Facebook, Twitter, or personal blogs, encouraging readers to vote for them in the contest. A panel of judges from iVillage and “Parenthood” will choose their favorite entry from those posts that received the most votes. For contest rules go to http://www.theparenthoodcontest.com/rules.
In addition, NBC.com will gather video posts in support of the contest via mobile truck in New York on Tuesday, September 14. Participants will answer one of the three topics and all videos will be posted to http://www.nbc.com/parenthood/your-stories/.
“We are once again excited to bring people together to talk about such a relatable and universally important topic,” said Adam Stotsky, President, NBC Entertainment Marketing. “This contest gives online users a forum to share their personal stories relating to the many facets of family life.”
“This contest combines two elements that iVillage is very passionate about – community and parenting,” said Catherine Balsam-Schwaber, Senior Vice President of Marketing, iVillage. “iVillage is a one-of-kind digital destination where millions of women go to share their experiences with others just like them. The contest is a natural extension of that.”
“Parenthood” is a one-hour drama inspired by the box-office hit of the same name. This re-imagined and updated Universal Media Studios/Imagine Television production follows the trials and tribulations of the very large, very colorful and imperfect Braverman family.Sarah Braverman (Lauren Graham, “Gilmore Girls”) is a financially-strapped single mother trying to raise two teenaged kids, the bright but rebellious Amber (Mae Whitman, “Scott Pilgrim vs. the World”) and sullen and sensitive Drew (Miles Heizer, “ER.”)
On the home front, Sarah and her kids live with Sarah’s larger-than-life, headstrong father, Zeek (Craig T. Nelson, “Family Stone,” “Coach”), and pillar-of-strength mother Camille, (Bonnie Bedelia, “Heart Like a Wheel”), who are continuously dealing with their own marital issues.
Meanwhile, Sarah’s sister and complete antithesis, Julia (Erika Christensen, “Traffic”) is a successful corporate attorney trying to juggle work and motherhood, alongside her loving but increasingly restless stay-at-home husband, Joel (Sam Jaeger, “Eli Stone”).
Commitment-phobe Crosby (Dax Shepard, “Baby Mama”), Sarah’s younger brother, is helping raise a five-year-old son he had out-of-wedlock with former flame Jasmine (Joy Bryant “Antwone Fisher”).
However, it’s Adam (Peter Krause, “Six Feet Under”), the oldest Braverman sibling, who has had to relinquish his expectations about what constitutes a “normal” family as he, his quietly forceful wife Kristina (Monica Potter, “Trust Me”) and independent-minded teenage daughter, Haddie (Sarah Ramos, “American Dreams”), struggle to cope with their eccentric son and Haddie’s little brother, Max (Max Burkholder, “Brother and Sisters”), who has Asperger’s Syndrome.
Although each sibling and family has its own share of life and everyday challenges to grapple with, they still manage to be there for each other in their hours of need.
Serving as executive producers are Oscar winners Ron Howard and Brian Grazer (“A Beautiful Mind,” “Frost/Nixon”), Jason Katims (“Friday Night Lights”) – who wrote the pilot episode — and David Nevins (“Friday Night Lights,” “Arrested Development”).