Leading television industry publications Broadcasting & Cable and Multichannel News have announced that the 2010 recipient of their coveted Lifetime of Achievement in Hispanic Television Award will be Oscar De La Hoya, the Olympic gold medalist (1992), 10-time boxing world champion, author, Latin Grammy-nominated recording artist, entrepreneurial businessman, and philanthropist.
The award will be given in acknowledgement of De La Hoya’s outstanding contribution to television targeted to Hispanic viewers. Among his many achievements are record-setting pay-per-view bouts, which have traditionally attracted a large base of Hispanic fans. One of the most notable events was the fight against Felix Trinidad in 1999, which broke the previous record for pay-per-view revenues. Another was the bout against Floyd Mayweather Jr, in 2007, which generated hundreds of millions of dollars from 2.4 million pay-per-view buys. The 2007 fight set the current record for the greatest number of orders ever for a boxing event. De La Hoya continues to make his contribution to Hispanic television through his boxing business, Golden Boy Promotions, and ventures like the Major League Soccer team, Houston Dynamo.
“Oscar De La Hoya has had a remarkable impact on the television business, especially with Hispanic viewers. We feel strongly that he deserves to be recognized for the role he has played, and continues to play, in helping to generate significant revenues for the industry,” said Larry Dunn, Group Publisher for Broadcasting & Cable and Multichannel News.
The two TV trade publications annually present the Hispanic Television Summit during which they collectively bestow the award for a Lifetime of Achievement in Hispanic Television. There is only one recipient per year. This year, the award will be presented at a luncheon ceremony during the Summit, on Wednesday, September 29, 2010 at the Hilton New York Hotel.
Previous recipients of this award include Sabado Gigante host, Don Francisco; sportscaster Andres Cantor; host of Al Rojo Vivo, Maria Celeste Arraras; talk-show personality and host of El Show de Cristina, Cristina Saralegui; network news journalist and anchorman, Jorge Ramos and General Manager of North America Marketing at Procter & Gamble, Edgar Sandoval.
“We at Golden Boy are proud that Oscar will join the esteemed ranks of the previous Award honorees”, said Richard Schaefer, CEO of Golden Boy Promotions. Schaefer went on to say, “The Hispanic viewer is to be credited for much of Oscar‘s success. Now, through his philanthropic ventures, Oscar has been “giving back” to the audience that has given so much to him. We are pleased to see that Oscar is being acknowledged for what he has achieved so far, both in the ring, and out.”
About the Summit: The Hispanic Television Summit has been presented annually since 2003 and attracts more than 400 attendees. The Summit is the television industry’s signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. The Summit is the Hispanic cornerstone in the line-up of advertising trade activities scheduled during the 2010 Advertising Week New York. The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company which includes Hispanic marketing among its specialties.
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Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com
Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com
Advertising Week Advertising Week draws thousands to New York for a week long think-tank comprised of over 200 different events, panels and discussions that focus on advertising. For more information, visit www.advertisingweek.com