Nickelodeon announced a new series pick-up and its development slate for NICKMOM, the prime-time, advertiser-supported television comedy block and convergent web site designed specifically for today’s moms. The network picked up 26 episodes of the stand-up comedy series NickMom Night Out for the TV block, which will launch in 4Q and air in prime-time on Nick Jr. Also announced were more than 50 projects in development spanning TV and digital and including work from stand-up comedian and actress Caroline Rhea; actor/author Annabelle Gurwitch; and Madeleine Smithberg of Mad Cow Productions (The Daily Show with Jon Stewart).
“As a 6-year veteran of motherhood, I know the importance of celebrating the funny moments of being a mom, and finding that rare and coveted ‘me time,'” said Bronwen O’Keefe, Senior Vice President, NICKMOM. “With NICKMOM, moms everywhere will have a place to go where they can decompress from their busy days with a dose of laugh out loud comedy.”
NICKMOM’s series pick-up:
- NickMom Night Out: (26 episodes) a stand-up comedy series that takes moms out for a night at the comedy club. Featured comedians include Judy Gold, Corey Kahaney, B Phlat and Deena Blizzard, all offering their humorous takes on the joy and pain of parenting.
NICKMOM’s development slate includes a mix of talk shows, stand up, sketch comedy, hidden camera, game shows and more:
- A hybrid sketch/talk series starring and executive produced by comedian and actress Caroline Rhea and Emily Cohen (Title TBD).
- It’s Nighttime with Annabelle Gurwitch – A new breed of talk show that looks at the world through Gurwitch’s unique mom-colored glasses, executive produced by Gurwitch and Elyse Roth (former The Daily Show producer).
- The 5th Hour – A scripted comedy show inspired by morning news shows and hosted by mom comics in the roles of the news team. Executive produced by Mad Cow Productions (Madeleine Smithberg, executive producer The Daily Show with Jon Stewart), Sarah North and Jordan Tilzer (Roar).
- The Judi & Kate Show – A real-life, modern-day Laverne and Shirley, these two mom video bloggers have a lot to say, and the worldwide web is listening. The Judi & Kate Show is a show within a show, going inside their world for their own unique take on motherhood. Executive produced by Coolfire Productions (Welcome to Sweetie Pies).
- Mommy Double – Because every mom wishes she had a twin helper, we bring in a mommy double to get the job done…or at least try to. Executive produced by Magda Liolis and Eileen Braun (Figure It Out, Bet the House).
- Oblivious – A game show contestants don’t know they are on, where unsuspecting moms get the chance to answer trivia for cold hard cash. Executive produced by Scott Stone (Stone and Company, Brain Surge).
- My 63 Moms – Completely uneducated about babies, comic and first-time mom Andrea Rosen turns to moms across the country to tell her everything they think she needs to know, and then some. Executive produced by Linda Schaeffer and Barbara Kanowitz Small, with Andrea Rosen.
- Road Mamas – This docu-series follows three stand-up comedian moms and eight kids in one RV, where they buckle up for a funny, messy ride. Executive produced by Chris Debeic/Triternal Studios.
Nickelodeon also today announced that Johnson & Johnson, Target, General Mills and Reckitt Benckiser have signed on as sponsors for NICKMOM. These multi-million dollar deals will include brand integration, content development and sponsorships across both the NICKMOM TV block and NICKMOM.com.
The NICKMOM nightly TV block, launching this fall on Nick Jr., will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, hidden camera and more. NICKMOM.com blog debuted last November and currently features editorial franchises, photos and video. Throughout this year, the site will evolve into a robust, mom-focused humor site complete with more editorial, photos, videos, gaming and community, becoming a fully integrated site timed to the TV launch.